What Happened Over the Course of the Week
After leaving Japan we set course for Shanghai, China. Along the way we welcomed new Mentors and Learning Partners to our Unreasonable family. Upon landing in Shanghai, our gracious friends at Innovation Works played host to our Unreasonable Shanghai rapid prototyping workshop. The next day, international agency-extraordinaire Wieden + Kennedy threw a very special early morning Super Bowl party for us followed by a killer presentation on the importance of branding. From there, some teams split off to explore the potential of new markets and opportunities in China before meeting up again in Hong Kong a week later.