We stand on the cusp of the biggest transformation of our lives.

Humanity is in a horse race against catastrophe. The bad news is all around us from loss of species to global warming, social fragmentation, and growing inequality. The good news is that we’re in the race.

Humanity is in a horse race against catastrophe. The good news is that we’re in the race, and we might just be winning. Tweet This Quote

And we might just be winning. The speed with which renewable energy, especially solar, is growing means we can solve the climate crisis, create jobs, reinvigorate manufacturing and buy the time needed to do the more fundamental work of implementing the Regenerative Economy – an economy in service to life.


In the last year, the chronology of change has been inspiring. In June 2014, Citi Group released its “Energy Darwinism” report, warning of the “alarming fall in the price of solar.” Alarming to whom? Citi stated that this was now the Era of Renewables, predicting that within 10 years solar, even without subsidies, would be the cheapest way to generate electricity.

The September 2014 report by the Carbon Disclosure Project reaffirmed the business case for sustainability that Natural Capitalism Solutions pioneered. Its “Climate Action and Profitability” study showed that companies that integrate sustainability into their business strategies outperform those who fail to show such leadership. Companies that are managing their carbon emissions and are planning for climate change enjoy 18% higher returns on their investment than companies that aren’t, and 67% higher than companies that refuse to disclose their emissions.

Companies that integrate sustainability into their business strategies outperform those who fail to show such leadership. Tweet This Quote

In January 2015, Deutsche Bank analyst, Vishal Shah, predicted that rooftop solar will be the cheapest electricity option for everyone in the US by 2016.

Only one month later Agora Energiewende, a German think-tank, reported that solar electricity was already a low-cost renewable energy technology in many regions of the world and stated that by 2026 it will be the cheapest form of electricity everywhere. It described how large-scale photovoltaic installations in Germany fell from over 40 cents per kilowatt-hour (c/kWh) in 2005 to 9 c/kWh in 2014, with even lower prices reported in sunnier regions of the world.

Even with no technological breakthroughs, the report concluded that there is no end to cost reduction, with costs of 4-6 c/kWh (competitive with just the running cost of a natural gas plant) expected by 2025, and 2-4 c/kWh by 2050. At that price, solar will compete with energy efficiency. The study warned, “Most scenarios underestimate the role of solar power in future energy systems.”

For the first time in 40 years, global carbon emissions from the energy sector stalled and began to decline. Tweet This Quote

That price was achieved for utility scale solar four months later when Austin, Texas, announced that the utility had “received offers for 7,976 megawatts of projects after issuing a request for bids in April. Out of those bids, 1,295 megawatts of projects were priced below 4 cents per kilowatt-hour.”

Change is happening fast

In March 2015, Bloomberg Business reported that from 2013 to 2014, California went from utility-scale solar installations, supplying 1.9% of its electricity to 5%. The National Bank of Abu Dhabi issued a report stating that solar energy is on track to achieve grid parity in 80% of countries within the next two years.

In April 2015, Michael Liebreich of Bloomberg New Energy announced, “Fossil fuel just lost the race with renewables….The world is now adding more capacity for renewable power each year than coal, natural gas, and oil combined. And there’s no going back.”

In June, 2015, The Institute for Energy Economics and Financial Analysis warned of slowing demand for coal and rapidly rising investment in renewables. Tim Buckley, the Institute’s Director of Energy Finance stated, “Globally, 2014 was the year of the renewable energy installation juggernaut….Wherever you look around the globe, be it China, India, Europe or the U.S., the trend of a rapidly-expanding renewable energy industry is the same. 2015 will inevitably see this gather pace.”

Fossil fuel just lost the race with renewables…The world is now adding more capacity for renewable power each year than coal, natural gas, and oil combined. Tweet This Quote

He’s right. South Africa is using solar and wind to meet its capacity shortfalls cheaper and faster than new coal or nuclear facilities could. This saved the country $69 million in 2014, created jobs and local industrial capacity. With proposed coal plants on hold because of soaring costs, South Africa commissioned 79 renewable energy projects, totaling more than 1GW. That is roughly a nuclear power plant-sized chunk of capacity, but a new nuclear plant would take 10 years to build and cost $6 per watt according to one recent estimate. Coal, long thought of as dirt cheap, comes at $2.30 per watt. Top Chinese manufacturers are producing solar panels for 42 cents per Watt.

South Africa’s renewable capacity will hit 5.24GW in 2015, up from nothing in 2012, with another 6.3GW to be commissioned in 2015. No fossil technology can scale this quickly.

Across the Atlantic, Brazil’s commitment to biofuels and hydroelectricity made it independent of imported oil in 2006. Since 2009, Brazil has added solar and wind energy, contracting 14GW of wind power at prices below any other option. In 2014, at prices only a bit higher, Brazil also brought on almost 1GW of solar energy. As a severe drought drives Brazil’s electricity prices higher, industries eager for access to reliable and affordable power are turning to renewables that do not require dams and abundant rainfall.

Renewable energy could economically provide China the majority of its energy by 2050. Tweet This Quote

The biggest user of energy, China, is becoming the world’s renewable energy powerhouse. Growing its installed solar capacity by twenty fold within only four years, China went from a capacity of 0.3GW in 2009 to 13GW by 2013 and is now preparing to install 17.8GW of new solar energy for 2015.

China burns a lot of coal, but its Green Horizons program has committed to clean the air in its cities and cut carbon intensity by 40 to 45% from 2005 levels within the next five years.

The IEEFA study agrees: “While real economic growth in China exceeded 7%, electricity demand grew by less than 4%.” Rapid supply diversification saw China’s coal consumption decline 2% and coal imports fall by 11% in 2014. China’s coal demand will permanently peak by 2016 and decline thereafter, the report predicts. In the first three months of 2015, Chinese coal imports fell by 42% from a year before.

Profound global transformation

The transformation has only begun. The 2015 “China 2050 High Renewable Energy Penetration Scenario and Roadmap Study” found that renewable energy could economically provide China the majority of its energy by 2050. In July 2015, Wang Yimin, representing the State Grid Corporation of China, told the United Nations Global Compact meeting on pricing carbon that by 2050 China would be 80% renewable.

Tesla is now valued at half the market capitalization of General Motors, despite selling 300 times fewer cars. Why? Tesla is not a car company, it’s a battery company. With cheap ubiquitous batteries, solar and wind become firm power and can replace all fossil power plants. This is, in part, why over 100 companies have already committed to go 100% renewably powered.

Annual support for subsidized fossil energy is 6.5% of global GDP…exceeding all spending in the world for health care. Tweet This Quote

Traditional utility companies face the “Death Spiral.” Their old business model of building large fossil plants is no longer a viable model. Secretary of Energy Stephen Chu stated, “The utilities are in danger of getting ‘Fed-Exed’ just like the Post office got ‘Fed-Exed’ as roof-top solar modules drop in price. In Europe, where feed-in tariffs allow farmers, cooperatives, communities and citizens to make money from installing renewable energy, RWE and Eon, two of the biggest European utilities have divested of ownership in fossil and nuclear facilities, declaring themselves to be distributed renewables companies, after losing 60% and 91% profits respectively in the first nine months of 2014.

Most utilities, however, still fight the transition. And fossil energy is still heavily subsidized. The recent IMF figure puts annual support for energy at $5.3 trillion or 6.5% of global GDP. This amounts to $10 million a minute and exceeds all spending in the world for health care.

What can you do?

Your daily choices say what your values truly are. Have you invested in solar for your home? Companies from Sun Edison to Solar City to Sungevity will install it on your home—no money down. Or if you have the ability to finance it, own your own electricity system. It’s what I have done at my ranch.

Your daily choices say what your values truly are. Tweet This Quote

Get active politically. Although the dramatic progress in renewable energy has required entrepreneurs and companies working in the private sector, good public policy is essential if we are to implement what we know how to do in energy efficiency and renewable energy fast enough to escape the worst ravages of climate change.

Germany, hardly the country you would first think of to be a leader in solar energy, became so because advocates like Hermann Sheer and politicians like Ernst Ulrich von Weizaecker formulated and implemented Germany’s feed-in tariff and Energiewende. Without such policy, Germany, the same latitude as Labrador, would not now occasionally get up to half of its energy from the sun. It aims to get 45% from renewables full time by 2050. Similarly, the Chinese clean energy surge is driven by the government’s commitment to clean its air, deliver abundant affordable energy for development, and support domestic industry.

Good public policy is essential if we are to implement what we know how to do…fast enough to escape the worst ravages of climate change. Tweet This Quote

Much of the best renewables programs in the United States are run by municipal utilities, with the investor owned utilities having to be dragged kicking and screaming into the solar age. In Boulder, Colorado, the citizen’s voted to become their own utility so that they could move away from Xcel Energy’s commitment to coal and implement 100% renewable power.

Divestment matters

Perhaps the most powerful thing that you can do personally is to divest. The Boulder, Colorado-based financial advisory company, Principium, has built what may be the first truly fossil fuel free portfolio, using the principles of the Regenerative Economy to pick companies in which people concerned about building a finer future would want to invest.

The Union of Concerned Scientists study, The Climate Deception Dossiers, showed that for decades the oil and coal companies have conducted a coordinated campaign to spread climate disinformation and block climate action to protect its profits.

How can you fight such power and money? You can take yours out.

How can you fight such power and money? You can take yours out. Tweet This Quote

As John Fullerton puts it, all investment has impact. His description of the risk of carbon bubbles and stranded assets sets forth fundamentals that should guide investors in the age of climate crisis.

How money is invested—whether by companies, by colleges, or by you—determines whether we trash the planet or save it.

The Oxford’s Stranded Assets Programme’s report concluded, “Divestment outflows, even when relatively meagre in the first wave of divestment, can significantly and permanently depress stock price of a target firm if they trigger a change in market norms.”

How money is invested—whether by companies, by colleges, or by you—determines whether we trash the planet or save it. Tweet This Quote

Peabody Coal’s recent filing with the SEC warned that, “Divestment could significantly affect demand for our product.” One analyst observed, “Shares in Peabody, the world’s biggest private-sector coal company, have sunk 84% since 2010. Its debt has slipped to three rungs below investment grade. The company lost $525 million in 2013 and hemorrhaged $787 million in 2014.”

Bank of America stated in May 2015 that coal mining companies pose an increasingly risky investment: “Going forward, Bank of America will continue to reduce our credit exposure to coal extraction companies.” It also committed to increasing lending to renewable energy, energy efficiency, and carbon capture and storage. The spokeswoman said the bank’s renewable energy portfolio was currently more than three times as large as its coal extraction portfolio.

Coal stocks are an increasingly risky investment. Bloomberg New Energy Finance estimates coal stocks have lost 50 – 90% of their value since 2005. Trading at $60 a share in 2011, Peabody Coal traded 1 July 2015 at $1.68.

Perhaps the most powerful thing that you can do personally is to divest. Tweet This Quote

“Coal companies’ underperformance against the global equity market is unprecedented,” said IEEFA’s Tim Buckley. “A more than 50% decline in coal prices has seen most listed coal companies globally lose 80-90% of their equity market value in the last four years. While the sun will undoubtedly rise for renewable energy in 2015, for coal, there remains a lot further to fall.”

Oil has not performed much better. A Financial Times article from 2013 described the performance of international oil and gas companies as “lamentable from a shareholder perspective” over the last decade. Since June 2014, big oil has lost $200bn.

Not surprisingly, evidence is pouring in that fossil-free portfolios have been outperforming fossil heavy ones. FTSE’s North American fossil fuel-free index has consistently outperformed the conventional benchmark index. In an analysis earlier this month, the stock market index company MSCI found that fossil-free funds have earned a higher return than conventional ones in the last five years.

Investors now realize that they stand to lose trillions of dollars from the value of their holdings if climate change continues unchecked Tweet This Quote

Ellen Dorsey, founder of the divestment movement hits it on the head when she says “if you own fossil, you own climate change.”

That also means you own all of its impacts—from fires and floods, melting glaciers and droughts, rising sea levels and acidifying oceans, to failing crops. Investors now realize that they stand to lose trillions of dollars from the value of their holdings if climate change continues unchecked.

Lead, follow, or get out of the way

We can save the planet from the scourge of climate chaos, but only if we act. What will you do? Tweet This Quote

Whatever you do, understand that getting involved is key to crafting a finer future. The International Energy Agency reported in early 2015 that the world’s efforts to limit carbon emissions has begun to work. For the first time in 40 years, global carbon emissions from the energy sector stalled and began to decline.

We can save the planet from the scourge of climate chaos, but only if we act. What will you do?

Editor’s Note: For further reading, see Hunter’s recent articles:
“Life after divestment: how to spend the money saved from fossil fuel investments.”
The Guardian
“The climate denier’s guide to getting rich from fossil fuel divestment.” The Guardian
“Countries that lead the switch to clean energy will reap the financial rewards.”
The Guardian
“Economy At the Edge.”UNREASONABLE.is

About the author

L. Hunter Lovins

L. Hunter Lovins

Hunter Lovins is the President of Natural Capitalism Solutions and Chief Insurgent for the Madrone Project, a global effort to bring sustainability education to students. She is the author of Natural Capitalism, a founding professor at Bard MBA, and the Millennium TIME Magazine Hero of the Planet.

  • And the good news just keeps coming. Since I wrote this piece there have been announcements of utility scale solar commitment by Austin Texas at 4¢ a kiloWatt-hour, and in Nevada at 3¢ a kWh. Whoo hoo!

    Then on the more sobering side, scientists just released a study showing that the only answer to climate chaos is to stop burning fossil fuels NOW: http://www.theguardian.com/environment/2015/aug/03/stop-burning-fossil-fuels-now-no-co2-technofix-climate-change-oceans?CMP=ema-60, They show that the supposed technical fixes of geoengineering, if they even work, which is not at all a sure thing, will not be enough to offset continued emissions. So we’ve still got our work cut out for us.

  • Loved this post @hunter_lovins:disqus. I just shared it with everyone I know =). I also wanted to also give a plug for the team at Solar Mosaic (https://joinmosaic.com/). If you are interested in putting solar on your house or a community building, they make it easy, fast, and profitable for you and your community

  • Rick Abbott

    As a passionate environmentalist, the economic inertia of climate change is disheartening. It’s
    too bad that the fossil fuels industry has viewed renewable energy as competition for so long. When industry grows to the ‘too big to fail’ level, it really impedes the market. The idea of diversification as a way to prevent this problem makes a lot of sense. I’ve been talking with some local social entrepreneurs and the concept of scale keeps coming up. I know that I should be thinking big as a business owner, but maybe medium is safer for everyone. Particularly because of the incredible rate which technology is changing. We don’t want to see the solar panel industry squashing the next big thing simply to protect their profit margins. Fossil fuels had a good run, but there is a good chance that there won’t be a dominant power supply system in the near future. We know of several miraculous energy producing technologies that are simply too expensive to be feasible. However, some new production method or storage system could change the entire market landscape overnight.

  • Lanette Andrew

    Loved reading this! The more quickly utility companies and governments get on board, the better for all of us and our planet. The outdated business model of subsidizing energy that kills our planet and costs too much for low-income families to afford, needs to be stopped -immediately.

  • Miska Paulorinne

    This was a great read and plenty of facts. Thank you for writing. Solar energy has been used passively for longer than we have had electricity systems. To me one of the worst things is that people have forgotten how to design their activities and infrastructure in smart ways. Also the other part that is the negative side of lower solar energy prices is related to lack of interest in lowering consumption. Why would I lover my electricity usage if I get it now free from solar, after my initial investment. The essential problem in this statement relies in the trickle down effect. That attitude will carry over and people keep on wasting resources.

    I heavily agree with the part that we need also the policy to help the solar keep the momentum we have going on. Personally I had even taken the risk without the approval of the city codes and just installed solar water heating systems (which has been very efficient for years even in the northern most countries). Of course I would have preferred seeing these in all the houses in my neighborhood but I am still waiting to see that coming.

  • Indeed, the Solar Mosaic team were some of my favorite mentees at Unreasonable Institute. They are enabling people who otherwise could not be a part of the solar revolution to join it. Good on ya for showcasing their great work.

  • Thanks so much, Miska, for your kind words. Policy is a contact sport. We only get good public policy if we engage in the messy political process. it’s so tempting to stay focused on our entrepreneuring and forget that what the government does, especially at the local level, make a great difference in what sorts of businesses can prosper, and which struggle their whole lives. You better believe that the big companies are in there with their high paid lobbyists. We only match them with authentic voices from citizens.

  • Well said, Rick. See Jigar Shah’s piece here in Unreasonable.IS http://unreasonable.is/big-oil-and-energy-entrepreneurs/ on why we’ll entrepreneur our way to a renewable future.

  • Thanks, Lanette.

    Aye, figuring out a role for these legacy industries in the future, or at least a strategy for them to ramp down gracefully will be quite a trick. But you are right that continuing to subsidize the wrong things has to stop.

  • Chuck Triplett

    Your points about public policy are essential to a successful transition from fossil fuels. Public subsidies have ingrained coal, oil, and gas into our collective DNA making them incredibly difficult to displace. It’s encouraging that market forces are making solar more competitive – even “without subsidies”- but market forces are fickle and can turn with the next great fossil fuel deposit discovery. Even “disinvestment” efforts are hindered when the same investors drive their gas-powered automobiles to the coal-powered office building to show their support for renewable energy. The immediate challenge to moving “fast enough to escape the worst ravages of climate change” is promoting cultural awareness and change. Thank you for the article.

  • Lanette Andrew

    Hunter –
    Thank you so much for taking the time to reply. I know here in the Portland metro area of Oregon, that even should I go to the expense of putting solar in on our property, that the annual excess energy my solar panels produce is no longer required to be purchased back by the power company. Instead I can designate it for low-income customer fund or the power company retains it for their own profits. While I understand they have put the infrastructure in place, I am sure that they have received credits and subsidies to increase their bottom line and make them more attractive to investors.

    Planning on looking into the best way to put solar in on my family farm and see if there is a way to coop and be able to use all the power produced. We all need to use our voices to keep this important conversation going.

  • John Curtis

    Great detailed story @hunter_lovins:disqus , got it through a Facebook feed from friend Eric Carlson. The interesting side story of the 1295 MW’s of solar in Austin is that if these can be built in west texas where the solar resource is significant you can gross up the 30% tax credit and come out with the same thing in @ 5.2 cents a Kwh in countries that don’t have this incentive but good resources. This is on the high end as tax equity cost about 8% on these deals. There should never be another Nuclear or coal plant built in the future. Funny as well that solar is just like nuclear in the fact that once the debt is paid it produces at 1 cent a Kwh. Nuclear is $11M a MW to build and solar is $2M with no feedstock and no spent rods, and a messy cleanup at retirement. As a utility scale solar developer that started out in 2007, we got a 10MW plant built in Carbon County PA that went online in 2012, but it was a struggle. Today, its the perfect storm, cratering solar components, panels and inverters, Michael Bloomberg, Sierra club Beyond Coal 50M donation, the 2015 Paris UN Climate Conference, YieldCo’s, and Solar becoming an investment class asset with no market exposure………, the unfortunate BP spill and we are at the tipping point. The only problem solar could have is if the sun stops shining, but then it won’t matter.