2013 Voyage @Sea Talk Technology

This Company Is Saving Women and Children With Stoves

https://vimeo.com/65921329
After sailing more than 40 thousand nautical kilometers and into 14 countries on Unreasonable at Sea, we ported in Spain for our culminating event. The technology companies who sailed around the world with us had 6 minutes to share the story of their company to hundreds of people packed into an auditorium in Barcelona. This is one of those talks.


The entrepreneur in this video is Mouhsine Serrar of Prakti Design – Unlocking The Global Stove Market.

Company Description in 100 Words or Less

Prakti stoves cut fuel use in half and reduce the smoke emitted by 70%.  Tweet This Quote

WHO reports that smoke from cooking fires kills over 1.6 million people every year. In rural areas, women spend an average of 20 hours per week collecting wood and spend up to 40% of their income on fuel. While accommodating traditional cooking techniques, recipes, and fuel, Prakti stoves cut fuel use in half and reduce the smoke emitted by 70%.

After working full time on stoves for 8 years in 15 countries, Prakti has the key to be the first enterprise to unlock the global stove market. Visit company website.

Major Milestones:

  • 250,000 people in the world eat their meals each day cooked on Prakti stoves.
  • Distribution in 4 countries and on 3 continents.
  • Their stoves have been judged best-in-class by individual users and organizations such as UN-OCHA, USAID, Berkeley Labs, and Paradigm Project.
  • In Haiti, distributed 2,200 charcoal stoves in refugee camps.
  • In Darfur, Sudan, sold 168 institutional stoves capable of feeding 84,000 children per meal.
  • In India and Nepal, more than 5,000 double-pot stoves have been distributed.

Video That Demonstrates the Process:

About the author

Unreasonable Media

Unreasonable Media

As a company, Unreasonable Media is dedicated to leveraging the power of stories to shift paradigms and solve problems. That's why we have made almost all the videos you see on this site. Long story short, we are not your average production company. Visit our site to see for yourself.

  • lex_alwaysMIA

    Stunned. I can’t believe that there is still a lack in modern appliances. Women and children around the world for the most part conduct the “motherly duties” of the household. To know that they are slowly killing themselves because of these stoves is heartbreaking. There needs to be a push to create effective stoves to protect the people as well as not destroy natural resources in the process.

  • Leija2014

    Thank you for sharing this post! I love to read about the many innovations that entrepreneurs come up with that help the developing nations, like Solar Ear in Africa. What amazes me is that now 250,000 people in world cook their meals with the Prakti stove. The Prakti stoves have been distributed in four countries and three continents. But what really stunned me was that the stoves have been judged “best in the class” by organizations such as USAID and Berkeley Labs and that it has been sent over to Haiti, which is still recovering from their natural disaster. I love that this stove helps the people, while also protecting the natural resources.

  • Kait Harman

    This post is important to people because here in the United States we use the most efficient stoves. These traditional stoves are killing people in other countries. We are all people and we need to help each other no matter what location we live in. I do not understand why in Haiti people still use these traditional stoves when they are not the most cost or time efficient and they are not safe? Why is this?

  • TallPaul14

    What a fantastic video! It’s incredible that they were able to completely revolutionize the stoves in these poor countries, and still make them completely affordable to them. I never would have guessed that something as simple as a stove could help empower women in these other countries. I really do hope these stoves become the new standard,

  • BartuchGR11

    Thank you for posting this video it was very interesting. I never realized that 4 million people around the world die each year from breathing in smoke while cooking. If this video wasn’t posted I would have never realized other countries had this problem . I agree that we need to spread the word about how the stoves in other countries are very inefficient. People in America should try to help the Prakti company who designs these stoves by showing them ways to improve their design even more. By doing this we will also be helping the environment which will help our world to not loose as many trees.

  • Drew Cox

    This video is crazy. I had no idea that using the traditional stoves is like smoking 20 cigarettes in one meal. Although we have the most efficient stoves here in America i would have never guessed how much of a struggle it was elsewhere. I love that the speaker really breaks down how bad the traditional stoves compared to the efficient stoves here. From how often they cook to how often the woman in many countries are suffering. Prakti stoves look like the real deal! I hope that all works out in the quest to help save woman and children in other countries when cooking!

  • anp042

    Awesome stuff. I think it’s these seemingly small inefficiencies that need to be tackled one by one as with this one. In creating a better planet for everyone, trying to look at the big picture and solve everything won’t succeed. But taking it step by step with methodical, scaleable solutions will make the difference.

  • kabbasuf

    Well, what can one say? This is very impressive. There’re so many problems in this world affecting fellow human beings, that sometimes I wonder how these inequities come to be so significant. Good for Prakti. That’s way to many people dying unintentionally. Contrasting of course with those who intentionally smoke even though they know full well of the dangers.

  • MeierKM23

    Wow this is very interesting. Taking for granted the stoves we use here in the US, I never realized how much of a struggle it was to prepare meals in other countries, like in India. I also found very astonishing that using the stoves they did before was equivalent to smoking twenty cigarettes each meal. That is terrible for their health. After hearing about the Prakti stoves, compared to others, and what the speaker’s goal is, I am inspired and hope that it does all work out, especially saving lives of women and young children. After seeing this and two other inventions that others have come up with, it makes me happy seeing that people that need it are getting help and that people are willing to help! Thanks for sharing this!

  • hem1

    Seriously, what an interesting article/video! I was also amazed that using a traditional stove is like smoking 20 cigarettes in one meal. But being in a much more fortunate country compared to others, I’ve never thought about how inefficient stoves was such a huge problem in other places. Prakti stoves is the real deal and would be such a relief and empowerment to the woman of these countries!

  • IndartoEpriladinata

    I think Mouhsine Searrar is amazing because his creative
    idea can effect significant changes in many aspects in developing countries. Prakti
    stove not only can save the money of the poor but also it saves the environment
    and life; his business deserves to be called social enterprise.

  • Marian326

    Thank you Mouhsine Searrar for being unreasonable in your approach to a basic human need. As someone who has spent many hours cooking over a campfire, I can relate to how much smoke and loss of energy primitive cooking entails. Two things jumped out at me in this video, one made me cringe, and the other made me smile. The first thing that made me cringe is the fact that the smoke these women and children are exposed to is equivalent to a pack of cigarettes. We have come so far in our country being educated on the effects of second hand smoke that most of us see the horror in these situations. What made me smile was the approach to selling the stoves. I love that the stoves are being taken to the people and used to cook food, showing them exactly how the stove works. Bravo! The reason I love this approach is because that is what I do when I sell cookware. I bring my cookware to people’s home, along with food that I will prepare, and show them how the cookware preforms.
    The only thing I had a question about, is the stove pipe itself. The homes that are using the stoves are primitive, at best. Are there precautions in place to prevent the walls and/or ceilings from catching on fire from the heat of the pipe?
    Thank you!

  • Tyler Steinmetz

    What an amazing invention that is saving lives around the world!! Your company is doing an amazing job with the no smoke cooking stoves. I thought it was amazing how at the beginning of the video it stated that when a mother cooks just one meal for her family, she inhales as much smoke as someone that smokes 20 cigarettes. Also, the fact that already 250,000 people are eating from this stove almost everyday is absolutely amazing and inspiring to say the least. Keep up your good work and I am sure that you will receive the money you are looking for to further this great initiative.

  • Keeli Gilbert

    Fantastic invention! So glad that someone is coming out with something like this that will actually save lives around the world. I was not aware that smoke from stoves was the second leading cause of death in developing countries, right up there with AIDS. I can’t believe it; a huge eye opener for me. It is unfortunate to know that even though stove smoke is killing thousands, they need his in order to eat and survive, not only to heat food, but also to warm their homes. It amazes me that just that smoke is is like smoking 20 cigarettes a day, that means when the babies are dependent on the mother to carry them around, and that mom is next to that smoke, that child is also smoking 20 cigarettes a day. So unbelievable. Keep up the good work. I can’t wait to here more about this invention as well as others.

  • benbl

    This is a great company that is solving problem and it is an example for a lot of entrepreneur. This is great to develop project and technology for lower incomer target market because it helps company to be more efficient and develop innovating manufacturing process that able to lower purchase price.

  • KJ

    Great company. I hope someday I will get to positively impact as many lives as just this invention has.

  • Jen McKiernan

    This is such a great company. It’s amazing to see all the inventions like this that can change the world and save so many lives. I cannot believe that cooking one meal using a traditional stove is like smoking 20 cigarettes. I am so glad the Prakti stove was invented and has helped out so much. How do you get the word out to other countries about the new stove?

  • weidmankl15

    That was a great video to watch and lots of information that I was not aware of. For example, I did not know that 1.6 million people die every year from the smoke of cooking fires. This stove clearly is an invention that was greatly needed and will be forever used. It is so amazing that just a simple invention of this stove can lead to feeding so many more mouths and helping so many more people in the world. One question I have is will I see this type of stove anywhere in the US?

  • Liemd

    Wow. I had never heard about people got killed from the smoke of cooking fires! Prakti is surely really a good example of problem solver, especially to help poverty-stricken countries. I wonder which other countries need this Prakti other than countries that have been mentioned.

  • mcniffm

    Those are pretty incredible numbers when it comes to deaths from smoke inhalation from cooking fires. It’s very impressive what they did to address this issue, there was clearly a demand for this product. Very interesting.

  • byrnesbk24

    I wanna know why these aren’t everywhere? It has a smoker for meats, heater, and efficient, safer cooking, that takes up little space. Sounds wonderful!!! This is a product that could really take off and save lives.

  • Alyssa Borgrud

    This was a wake up call for me. I did not know that there was so many deaths from stove fires! It is great to see that there is now an alternative for people to use, if only they were available to everyone. There is a constant demand for products like these so for the future I hope that they are more distributed to those in need. Would the company ever do a mass donation of these?

  • Janna Bartels

    Thank you for this post! WOW! I didn’t even think about the damage smoke from an oven can do! But, now there is an option that not only gets rid of the smoke, but uses waste (bricks) and empowers and encourages women. Wow, what a great invention! How did you come up/what inspired this idea?

  • nguyenb7

    I found your interview to be both pleasant and admirable. It’s already hard to be an entrepreneur. It’s even harder to be one that solve urgent needs. Thank you for your clips and works. Very inspiring indeed.

  • jsuuu

    Thank you for your sharing. You share things I really don’t know previously. This product can save many lives. Very inspiring.

  • Andersonjc16

    Really liked the video its always great to see people using their minds and creating ways to help others creatively and in a way that better helps people and even those who don’t live in the best of conditions.

  • vitalecm03

    I appreciate this video and I do not know what women and children suffer from in other countries. I love companies that come up with ideas that can help in the smallest ways but also make the biggest difference. This is very inspiring, thank you for sharing!

  • Keiichi

    This product looks like very useful. 1.6 million people are killed by cooking smoke. If it spread out over the world, I would cause to reduce victims for smoking.

  • duongh1

    I think the percentage of smoke and fuel reduced when using Prakti stoves are amazing. I hope these stoves become more widely used so that our environment becomes better.

  • laurenkraft

    Thank you for this post! I was so unaware of all the dangers from using a stove. I had no idea that there was so many deaths by smoke from ovens. I love the concept of this other option using a stove that gets rid of the smoke and seems much safer. But why can’t this be available everywhere, what would it take to get this product to be available to everyone?

  • jack lomax

    It irritates me that there are inventions like this that BETTER the world, but because of consumerism/corporate greed, stuff like this doesn’t get the market that it needs and deserves. Can you imagine a world that was based on what is BEST for everyone and not what everyone WANTS? The progress we could have made in this world would be insane! Its inventions like this though that make me hopeful for a better future. We are building the appropriate technology, we just need to make it more globally recognized!

  • Caitlin Donohue

    This is just another reason why I love this website. There are so many problems around the world that I didn’t even know existed. It is so interesting to learn about them and especially interesting to learn about ways this problem is being addressed. How did you first learn of this problem?

  • GraceFelion

    Wow! This is a problem I never would have thought about before reading this article/watching this video. Thank you for making me aware! I know am curious to know more and am happy that Pratki is making a difference. What can I do to help?

  • Leahrebout

    It’s astounding how big of a problem this is and yet a lot of people never hear about it. The fact that cooking fires were killing this many people is awful and makes you wonder how that could have been avoided. It is so great that Prakti has developed a product that can be dependable and help decrease the amount of injury or death from stove smoke. How can other people help with this problem?

  • reuhl42

    I honestly never knew that this was as big of a problem as the video says. It’s crazy to think that every time they cook it’s like inhaling 20 cigarettes. I think these stoves are going to be a great thing for these countries and will be a great help to these people like the video said not only for their health but also to help with their confidence levels such as not smelling like smoke. One question that I have would be are all households going to be able to have access to one of these or is it only going to be certain households that are going to have access? Thank you for this video it was awesome!

  • Taylor Schulz

    Great video. I think the reduced percentage of smoke and fuel due to this stove is really amazing. It is always so inspiring to me when I read something like this that can make such a huge impact on so many people. I hope to follow up on this and to see how great it does in the future!

  • kolinjk29

    I never realized that this was such a big problem in the world until watching this video. Its scary to think that every time you make food for your family its dangerous to your health and your family. These stoves are great for these countries and also will be better for the health of the people that use them. Its crazy to think how much smoke these hazardous stoves actually produce. Its great that Prakti created this product for individuals who like to spend massive amounts of time in the kitchen or who care about their overall general health. A question I would have to ask is what is it going to take to get this product out to everyone that needs them? How expensive will they be?

  • Jake Eckhardt

    Awesome product. Most products we see in the US these days are just material objects. Things we buy and then stop caring about in 3 months, or upgrade to a newer version again and again out of boredom. It’s very refreshing to see a product that has such a huge positive impact on people’s lives and well-being. I love it!

  • PKroening

    Agreed. This product won’t get the publicity needed because it’s not run by a huge corporate business which is sad because it is something that can actually help.

  • PKroening

    Thanks for sharing! This invention is amazing. I’m really glad that it is already affecting so many lives for the better. Any ideas on how this could spread to other countries that need it as well?

  • Jessica Andrew

    Thank you for sharing this video. It was very inspiring. It is an awesome invention
    that is helping so many people not only in cooking but in confidence. The stove has such a huge impact on so many people’s lives and they will probably never get sick of it like us Americans do. Many lives are being saved because of the
    stove. The women and children aren’t smelling like smoke and inhaling the smoke. A question that I have for you is how does the company plan on getting it to other countries that are in need of a stove like this?

  • Tammy Hartmann

    Thank you, Mouhine, for sharing your inspiring video. Unfortunately, I could
    not fully understand the video because there were no captions. I hope that
    future videos will be fully captioned for 100% access.

    I had a big smile on my face when I saw that Prakti was recognized for
    his global initiative; he’s making a huge difference. This means there are
    healthier meals for families around the world—and the more trees we have, the
    better we breathe. This also helps reduce time spent on worrying about finding
    resources, and increase more quality time with the family.

    Is this ideal for camping? I will be in Ghana in January 2015,
    hopefully, and think it would be a great opportunity for me to cook using a
    Prakti stove, or maybe even order one for a family there.

  • Palecekb

    Wow, I had no idea that cooking simple meals could cause so much harm! The fact that you have been able to design a better of a stove will help save thousands of lives.Women will now save so much time with the stove. Schools will now be able to provide foods to the students even easier. Do you think that if you earn the investments, you will continue to improve the stove in more ways or focus more on distributing it around the world?

  • abott88

    Wow! What an amazing story! I love that he emphasized how they researched how people actually use their stoves (cooking two meals right after each other in India, for example) and used that to develop market-specific products.

  • rewebster3

    I really never thought that this was such an issue but I really never gave a thought to being around a smoky stove day in and day out as my only way to cook for my family. To find an item that was not being utilized in a country, like that of a briquette made of reusable items, and make it a thriving item used in a stove that was designed specifically for this item is just amazing. This team seems to want to not only make stoves better for the user but seem to want to enhance the countries they are attempting to help by way of utilizing already in place items that are cheaper and better for the people therein.

  • rall1

    What great work Prakti is doing! Although the main focus of this video was about introduction of their stoves to poor developing companies, I’m curious about the sustainability of the briquets that are used in these special stoves. Do the stove-users have access to the briquets in a marketplace for an affordable price, or are they able to make them themselves with a sort of press?

  • asprain

    Great work and idea they’re doing. This allows women more time and money for other important items they need. Also feeds many children per stove. Awesome!

  • DallasJMills

    Great idea once again! The only thing that has me scratching my head is that I hear about all these great ideas on here but yet it still seems like the world is still terrible in certain areas. what is taking so long to implement all these ideas.

  • Abby2017

    Prakti Stoves that can cut by 70% of the emitted smoke is amazing. It is really sad that mostly women and children are affected by that. Its great that they experiment and are open to new things.