Literacy in Brazil is a major problem. Of the 28 million students enrolled, 50 percent of students scored below the basic proficiency level in the 2012 PISA international assessment tests, and according to the Instituto Paulo Montenegro, 27 percent of Brazilian adults are functionally illiterate.

Text comprehension is vital to literacy because it enables readers to engage with information and acquire new knowledge. When Danielle Brants realized that text comprehension, or lack thereof, was a major contributor to the performance gap amongst students, she decided to act. “Instead of just looking at the numbers,” she explains, “I decided to see this as an opportunity to turn it into an impactful social business.”

27 percent of Brazilian adults are functionally illiterate. Tweet This Quote

At the time, Brants was an investment banker in corporate finance when she realized she wanted to make a better contribution to Brazil’s future. “Why couldn’t I invest all my energy in a sector like education that desperately needs an injection of human capital and innovation?”

In 2014, she quit her job and founded Guten, an interactive reading platform for elementary students designed to improve engagement and reading comprehension. In Brants’ words, Guten’s mission is to “foster reading proficiency and engagement for Brazilian students, creating a new generation of readers.”

Students like using Guten so much that they have even created its own verb in Portuguese to describe the act of reading Guten. Photo from Guten

And the key to helping students become great readers is Guten’s bespoke technology. The program gamifies content like news stories and current events. Guten then captures each child’s reading level and sends weekly assessments to the student’s teacher. The assessments inform teachers of the students’ “major comprehension skills, such as making inferences, distinguishing facts from opinions, and detecting the theme of a text.”

In addition to providing a tool for building reading proficiency, the inclusion of news and current events in Guten’s content informs students about their own culture.

Education is a sector that desperately needs an injection of human capital and innovation. Tweet This Quote

Angélica Xavier, a 5th grade teacher who uses Guten with her students, insists, “Guten brought the world into our school and enabled our students to amplify their cultural background while playing reading games that stimulate and engage them.”

Students like using Guten so much that they have even created its own verb in Portuguese to describe the act of reading Guten. Teachers will announce that “it’s time to ‘gutar,’” or students might say “I am ‘gutando,’” and so on. Brants even claims that students continue reading and playing with Guten when they get home.

To date, 25,000 students across 70 schools use Guten, and in 2015, Brants was named one of the “10 Innovators Under 35” by the MIT Technology Review. Brants shares that Guten has also signed a cooperation agreement with the University of Sao Paulo “to co-develop scientific research capabilities in natural language processing and machine learning applied to literacy.”

To date, 25,000 students across 70 schools use Guten. Photo from Guten

While these milestones are encouraging, there is still much more work to be done. Brants and her team are focusing on reaching the most at-risk students, which, coincidentally, is also the hardest student demographic to reach. Their strategy is to partner with state agencies so that “students with the biggest achievement gaps will be able to benefit from the product and its learning outcomes.”

Guten is still an early stage company, but Brants and her team are confident that Guten’s technology is the key to scaling reading mastery among students. With its ability to customize to every student’s reading level, it democratizes reading mastery, allowing children to take a proactive role in society.

About the author

Cecily Mauran

Cecily Mauran

Cecily is an Associate Editor for UNREASONABLE.is. She is an entrepreneur, writer, photographer, dog lover, outdoors enthusiast, and hot sauce connoisseur. She believes in entrepreneurship as a tool for social impact.