How 3 Brothers Are Tackling The Most Devastating Problem In Their Country

On an otherwise reasonable evening, more than 1,000 people packed an auditorium in Boulder, Colorado, for the culmination of the 2011 Unreasonable Institute. They came to see 27 ventures  present their solutions to some of the world’s greatest challenges.


Mohamed Ali Niang, Co-Founder and CEO of Malô, shares how his venture run alongside his 3 brothers is providing a solution to the staggering statistic that every 10 minutes a child in Mali dies of malnutrition despite a surplus of agricultural supply.

Malô’s mission is to reduce poverty and malnutrition rates in Mali by producing and marketing rice-based products that enrich the lives of farmers and consumers. Ultimately, our ambition is to drive positive economic, social, and political change by transforming how rice is grown, processed, and marketed.

About the author

Unreasonable Institute

Unreasonable Institute

The Unreasonable Institute arms entrepreneurs creating solutions to the world’s biggest social and environmental problems with the mentorship, capital, and networks they need to do so.

  • David Ingerman

    To take something so simple and make it into something nutritious that saves thousands of people is truly amazing. It is crazy that these farmers were loosing so much of their rice because of poor processing. Now they are able to feed their country with better rice, saving people’s life every day.

  • BEATYSM25

    This is very interesting. If this company can help solve the problem that a child dies every 10 minutes from malnutrition, I think it’s very positive. I would be interested to hear how far they have come since this video was made.

  • Indian Pride

    Recalling the freedom and End of the British rule on 15 August 1947. IT was NO simple freedom, many lives lost, and many sacrifices made following independence movement… indiasindependenceday.com