Full Interview with Hunter Lovins
Full Interview with Hunter Lovins
43 minutes 1 second
Why Doing Good = Good Business
Why Doing Good = Good Business
3 minutes 49 seconds
Advice For College Students You've Probably Never Heard (But Should)
Advice For College Students You've Probably Never Heard (But Should)
2 minutes 2 seconds
Hitting Rock Bottom (Then What?)
Hitting Rock Bottom (Then What?)
3 minutes 18 seconds
The Art of Starting
The Art of Starting
1 minute 52 seconds
Why I Am Obsessed With Climate Change
Why I Am Obsessed With Climate Change
5 minutes 54 seconds
2013 Voyage @Sea Career Energy Failure Full Interview Interview

Interviewing a Time Magazine Hero & Serial Entrepreneur

Why Give a Damn

Hunter Lovins is a Time Magazine Hero & an Unreasonable Mentor. Watch this behind-the-scenes interview with CEO Daniel Epstein and Hunter.

Behaving as if the world has a future is better economics. Tweet This Quote

Bio: Hunter Lovins has played an active role in educating senior decision-makers in business, government, & civil society to restore & enhance natural & human capital while increasing prosperity & quality of life. Trained as a sociologist and lawyer (JD), she co-founded the California Conservation Project (Tree People), and Rocky Mountain Institute, which she led for 20 years. She has consulted for companies like Clif Bar, Wal-Mart, the Pentagon, the U.S. Environmental Protection Agency and the Department of Energy. She has co-authored nine books, including Natural Capitalism with Paul Hawken.

I believe we can solve climate change. I’m an impatient optimist. Tweet This Quote

About the author

Unreasonable Media

Unreasonable Media

As a company, Unreasonable Media is dedicated to leveraging the power of stories to shift paradigms and solve problems. That's why we have made almost all the videos you see on this site. Long story short, we are not your average production company. Visit our site to see for yourself.

  • Andersonjc16

    very enjoyable short video but worth a watch. Hope to see more int he future from her.

  • katie bartlein

    Very good point. I really took interest when the speaker asked us to look at the world like it had a future. In my own opinion, everyone talks about the future as a grim place with overpopulation, starvation, war and such. If we can look into the future and ‘create anything we want’ why don’t we make it a great place? We, as occupants of this land, have the opportunity to take this world and make it what we want. Thank you very much for sharing this short clip with us. It really makes a person optimistic about the future.

  • absolutelyconcerned

    The hat? Seriously? Presumably PR recommended folksy accoutrement. ZZZZZZZ serial entrepreneurs, TEDwhat’s it name speakers ZZZZZ thought leaders ZZZZ disruptors ZZZZZ But back to the hat – does remind one of the Texas saying “All hat and no cattle”- and begs the question with this trend of verbalized brain farts why doesn’t someone, somewhere ever stop to hold them to the fire and ask them to categorically QUANTIFY their worth and return on investment.

  • Bucky Fuller

    To whom is so absolutelyconcerned,
    Hunter Lovins has done much work to quantify the returns on investment and the business case for the ideas she speaks on…no she did not re-iterate them all here, but your comment indicates you haven’t looked at any of the references in her biography above (Natural Capitalism, for example).

    But, more importantly, you should be careful about such a narrow approach to ROI, and assuming a monetarily quantifiable definition for ‘worth’ and ‘wealth’…folks do NOT (contrary to neo-classical belief) make every single decision based on monetary value economic return. Do you quantify your return on the flowers you buy a loved one? Or quantify the opportunity cost of spending time with family? –If so, it would start to explain your general unease with the holistic topics of discussion.

  • DuCharmeDR11

    I was inspired by your story of instantly taking initiative to get right back up after getting fired. I fully believe there are always opportunities, we just have to open our eyes and take action rather than remaining a bystander. I thought you also mentioned a valid point about “do now, feel later” I feel as though that is such a true statement in my life. I guess a challenge I would like to leave you with is do you make enough time in your life to reflect on past experiences in order to have a more successful future?

  • Angela Hoch

    I also chose to get right back up after being fired one time from a job, and trying to look at is as a learning experience instead. Even though at the time it felt like the end of the world, I new that there were other opportunities out there waiting for me. In my eyes, everything happens for a reason and I just try to go with the flow.

  • Janna Bartels

    Thank you for your challenge! I also enjoyed the part about “do now, feel later” because we can all feel things about what is going on in the world, but if we don’t do something about it… nothing will change! I hope we all can take something from that.

  • Ryan Geisel

    I found this interview to be very interesting for the fact that she says companies that are better environmentally have more stock value than their competitors. This is a point that makes complete sense but I have never thought of. It is smarter to invest in a company that has a drive to be more innovative and work towards the future. Companies who don’t think this now, will need to soon or risk going extinct.

  • aalasow

    Overall it was an interesting interview, Lovins made some important points about how companies that invest into the community have a better future and are more respected. I think that people feel more comfortable investing into a company that cares about the future, rather than a company that prioritized making a profit regardless of the consequences.

  • Caroline Isabel Alsept

    “The Art of Staring” was FANTASTIC video clip , hearing about Martin Luther King and Joan Baez, how she sang to him when he tired and exhausted and yes how tiring it can be pursue a dream for mankind, which as Ms Lovins pointed out, is WHY its “An Unreasonable!”

  • Caroline Isabel Alsept

    WOW, Hunter Lovins, I guess I just cant get enough of hearing you speak, “Hitting Rock Bottom”, amazing, I love hearing inspiration stories like this and you following the advice of great mentors in a moments notice and never once questioning, what, why, how, the list goes on.. You make us definitely think and highly suggest don’t waste too much time on the WHY, just do it!!!!

  • ReneeBinder

    This was a awesome interview. She is very inspirational and has some good lessons to share with everyone. This was very valuable!

  • Marcy Glad

    Hunter Lovins makes some very difficult to ignore points about the correlation between sustainable practices and high profitability of some of the largest corporations out there. I wonder if this information was taught and emphasized more in business schools if it would have an impact on the viewpoint tomorrow’s leaders took on how necessary sustainability planning can be to the their own future career.

  • Chanaeva

    I am thinking of what I need to do this very minute to become the woman I want to be in life. Thank you Hunter Lovins for putting a fire under my ass.

  • Kendra Larson

    I was inspired as well. I am one of those people that “feels” before I actually do something and it does not always work out the best for me. Sometimes I am too afraid to take action because of the thought that I may fail. But, I realize that if I never “act” and hold myself back just because I do not want to fail, then I will miss out on some great things. Failure is something we all are going to deal with throughout our lives, and if we hold ourselves back because we are afraid, we will never encounter what could be.

  • DuchAM21

    Hunter Lovin’s advice to college students could not be better. I am a college student myself, and graduating in one month. I constantly think back to my college career and think “if only I could go back, this is what I would have done better”. Freshmen and Sophomores have a fair amount of free time on their hands. Looking back, I did complete all of my homework on time, but I wish I would have read more classics, like Lovin suggested, or became more involved with the organizations on campus.

  • Agreed – @hunter_lovins:disqus is the best! Check out more of her work on UNREASONABLE.is // http://unreasonable.is/author/hunter/

  • milkienr18

    I think that the question Hunter asks at the end is so important. Its not about tomorrow, next week, or next year. Its about what you can do to change yourself now. Take risks that could change everything. How are you going to know unless you go for it. I have to admit I am more of a planner and I need to start living for the now and less for the future. You never know what is going to happen so why not be happy now.

  • milkienr18

    I think that the last question Hunter asks is so important. It’s not about next week, or next year. It’s about how you can change as a person right now. I am guilty of being a planner but I think its important to not always think and just do. You never know whats going to happen so why not be happy now and do something for yourself.

  • Sara Fuller

    I really enjoyed the part where she was talking about her college self and how she wishes she would have expanded her knowledge. I also think that a knowing a little about a lot different things can really help you network and communicate with others if you can relate and understand what they are talking about.

  • Sara Fuller

    I agree, sometimes are just plan what I want to do but not actually do it. Its time to take action and do something now!

  • Elaminsj25

    I love the part where she says that we go through life like we have forever when in all actuality we only have this moment because we never know what is going to happen in the next moment. I am a pretty risk averse person but i wish I could live my life a little more freely.

  • Elaminsj25

    I have always heard this exact thing about college. The chances of you entering the field you studied in are pretty slim. Explore different things and learn new things because you never know what you might fall in love with. I can say that as a finance major, I’ve hated every Finance class I’ve taken but enjoyed classes like World of Ideas. Eventually I’ll figure out what I want to do but for the time being I’m just getting a good degree and enjoying the ride. I’m not sure where life will take me.