Electrifying The Poorest Communities on Earth

Juan and QUETSOL attended the 2012 Unreasonable Institute. If you want to read more and connect with him click here to see his Unreasonable Profile.


Juan Fermín Rodríguez: Competition has surrounded Juan Rodriguez throughout his life. Working in the corporate world, Juan wanted to align his work with his moral principles by solving a big problem he witnessed in Guatemala. And fortunately, Juan’s family supported him along the way. He attributes these factors to his ability to take risks in order to change things. He’s inspired to help make the world a better place.

I wanted to align my daily activities to my moral principles

QUETSOL: QUETSOL offers appropriate technology solutions that sustainably provide for the energy demands of a wide variety of users at a lower ecologic, social, and economic cost.

QUETSOL provides their customers the necessary tools in order to become energetically independent, thus increasing their productivity and development. Their primary focus is on developing micro-scale energy solutions for families and communities who have always lacked even the most basic electrical service. QUETSOL’s reasonable pricing allows customers to procure lighting and other electrical services at a lower cost than the alternatives – from candles and kerosene to the grid itself.

It’s been 2 years and we’ve electrified over 3,000 homes and affected over 15,000 lives

About the author

Unreasonable Institute

Unreasonable Institute

The Unreasonable Institute arms entrepreneurs creating solutions to the world’s biggest social and environmental problems with the mentorship, capital, and networks they need to do so.