Why Give a Damn:

A few years ago convertible debt emerged as a common form for early stage capital raises. While convertible debt had always been used, in the past three years or so it has gone from a small minority of financings to the most common way seed rounds are put together. But there are pros and cons of this structure for both investors and entrepreneurs that are worth considering as you think about what’s best for your own business.

First, some quick terminology.
The most common forms of investment in early stage business are convertible debt and preferred equity. Convertible debt is exactly that – debt which is convertible into equity at some later point in time. Typically this conversion is at a discount to the next equity round (to compensate the debt investors for their risk) and sometimes carries warrants (same rationale) or a cap on the equity price that the debt converts into. Historically, convertible debt has been easier (and therefore cheaper) to put in place. Preferred equity is stock that carries with it certain rights (preferences) in terms of how and when it gets paid back and a handful of other items that relate to the control of the underlying business.

Also, before I jump into this let me state that I have the view that, like many things involving start-ups, there’s a balance between what’s good for investors and good for entrepreneurs (there’s a symbiotic relationship between the two). I believe in cutting fair deals with entrepreneurs and don’t at all subscribe to the belief that an investor should try to obtain harsh control or preference terms (almost all of our investments at Foundry have a 1-times preference multiple and are non-participating). As Paul Graham of Y-Combinator once said, “When you hear people talking about a successful angel investor, they’re not saying, ‘He got a 4x liquidation preference,’ they’re saying, ‘He invested in Google.’” And I believe that’s true. Although as you’ll see below, I also believe there also has to be reasonable compensation for the risk that early stage investors are taking. We should all be so lucky as to find the next Google, but one’s investment strategy needs to be geared to finding the next Mint or del.icio.us.

Has convertible debt won?
I asked this question to a number of angel investors (all with institutional angel funds or running Y-Combinator like programs) and the results were mixed. Interestingly there seems to be a real split between the coasts. While some are clearly seeing a heavier weighting to convertible debt than to equity, one East Coast-based program I talked to told me that fully 100% of their companies who had received funding had done so in the form of equity. Of the super-angels I talked to, several reported that “all” or “almost all” of their initial investments were currently being structured as convertible debt with one (again, East Coast-based) exception that reported only 5-10% of their deals were structured as debt. It’s hard to say where in the country the line shifts from equity to debt, but it’s clearly a much stronger trend out West than on the East Coast (at least the Northeast which was where the firms/programs that I spoke to on that side of the country are located). To be clear, any West Coast trend by definition is trend, given the skew of investing to that geography (and by far the majority of the so-called super-angel investors are West Coast-based).

Now on to, by far, the more important question – Is this trend a good one for entrepreneurs and investors?
Traditionally, convertible debt is used for initial funding rounds that are smaller in size, where the financing isn’t substantial enough to cover the greater legal costs of a more traditional seed equity round, where the investor base lacks a “lead” to price and negotiate terms, or where the financing size is such that all parties agree that not enough money is being raised to put a stake in the ground around pricing. As I noted above, the conversion terms typically contain a discount to the next financing round and – according to the super-angels I talked with – also almost always contain a cap on the price at which the equity can convert at later. Both these terms are designed to bind the risk that the convertible debt investors are taking in not pricing the round – they’re investing in a debt-like instrument with equity-like risks.

Entrepreneurs like convertible debt for some obvious reasons. For starters, it can be much quicker to put together a convertible debt financing, so more of the capital being raised goes to the operations of the business, not to the lawyers (this clearly benefits both the entrepreneur and investors). Importantly, it also puts off the valuation question to a later date and tends to shift at least some risk from entrepreneur to investor (I’ll talk about why this is in the next paragraph). Interestingly, however, with the increasing number of seed financings, we’ve also seen a decrease in the complexity and cost of equity seed financings such that they more resemble in time and cost convertible debt structures (both Y-Combinator and TechStars have model seed docs up for those wishing to further streamline the process). As a result I believe some of the perceived difference in time and cost are disappearing and less relevant to the debt vs. equity debate.

It’s the question of terms that’s key to the investor-side of the equation and where I believe the convertible debt trend starts to fall down. In the investor’s best-case scenario, the convert terms reflect the current market value of the business (specifically, the cap appropriately prices the equity value of the business at the time of the debt investment). However, the investor hasn’t actually purchased equity and has opened themselves up to an easier renegotiation of their terms by a later investor (who, almost by definition, wields more power at that time than the original angels, assuming the company actually needs to raise capital). More likely, however, the convert cap reflects a premium to the current fair market value of the business. One super-angel I talked to told me that while a year ago these caps “approximated what I’d pay in equity”, they’re now “33% higher than what I’d normally agree to pay now.”

I have no doubt that the convertible debt structure has the effect of raising prices for early stage investing. Within some reasonable range this isn’t a huge problem – early stage valuation ranges move up and down with the markets – but in larger increments (which we’re seeing now) and viewed in the light of angel investing economics, these changes in early stage valuation may be problematic.

Traditional venture investors average up their cost basis in a company and “protect” their ownership over time by investing in subsequent rounds. Often, angel investors don’t participate in future rounds (or if they do, they do so at a much less meaningful percentage of the round) meaning that their initial buy-in forms the basis for the majority of the shares they ultimately own in a company. Ironically, the trend of companies raising less capital actually enhances the importance of the initial round buy-in (both because that initial buy-in becomes less diluted meaning the first round price was that much more important, and because even if an angel wants to buy up more in later rounds, they’ll have less of a chance to do so; I also believe that along with the trend of companies raising less capital we’re also seeing earlier and somewhat smaller average exits – also enhancing the value of initial round buy-ins as fewer investors are truly swinging for the proverbial fence). I’m a big fan of the rise of the so-called super-angels – I think they’ve been great for the overall entrepreneurial ecosystem and I’d like to see them continue to thrive.

So how is this trend bad for entrepreneurs?
Clearly in the short run this trend is positive for entrepreneurs because it has the effect of both deferring an often-difficult conversation (around valuation) and ultimately increasing early stage company values and as a result decreasing entrepreneur dilution. And I have no doubt that there will be many entrepreneurs who benefit from this trend. But it’s not clear to me that it’s sustainable (just as it wasn’t a decade ago when converts went through a period of favorability). Ultimately investors need to be compensated for the risk they take in making their investments. With capital being relatively fluid (and the angel markets being finicky), as companies run into trouble, as valuation caps begin to be disrespected, as overall return profiles decrease because of higher early stage prices, money will flow out of the asset class. And ultimately this doesn’t benefit entrepreneurs either.

An Unreasonable Challenge:

Be thoughtful about the structure you use for your round and make sure you properly align incentives between the company and your investors.

Update: If I were to take another crack at this post, I think I’d expand it to include all the ways that early stage companies can raise money (starting with “sell something” and moving through some debt options to raising money through equity). Convertible debt is just one tool in the entrepreneur’s toolbox to bring in capital.

About the author

Seth Levine

Seth Levine

Seth is a Boulder, CO based technology investor and managing director at Foundry Group. His career spans venture capital investing as well as operational, transactional and advisory roles at both public and private companies.

  • Kait Harman

    I have always been taught that any debt is bad. When I hear convertible debt I didn’t understand to much and thats what lead me to reading this article, which I learn some new information from. Is there any other debt that could be considered “good”?

  • Angela Hoch


    I agree. I was also always taught that any debt is bad, so I didn’t really understand this either? I always try to tell myself, if you don’t have the money for it, then don’t buy it. Debt wouldn’t happen if people didn’t buy things that they couldn’t’ afford.

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  • osonbol

    I love the how the article imagine that convertible debt could have positive or negative impact, usually most people thought that debt is always bad, which is not true, but when you figure it out there is goodness in the debt but you just have to consider it.

  • jaekay21

    As the other comments say, I’ve always assumed debt is negative. But it doesn’t seem so in this case. I was especially intrigued by the debt structure and specific trends that were mentioned in the article. There’s investments that could be made in some areas that could be positive. But it’d be interesting to see how this trend will grow in the future, as whether it can be sustainable in the future.

  • tjdescha

    Neat article – I like the Pros/Cons approach to the topic and I love Seth’s “update” and would love to see that in the future. I’m new to this field (I don’t have a venture nor am I looking to join the VC ranks), but I still find the topic incredibly interesting. From an outsider’s perspective, I liked the talk of the symbiotic relationship between entrepreneurs and investors. I think there are often perceptions that the investor is only trying to extract as much value and/or control from the entrepreneur when in reality there can and should be a mutually beneficial relationship. I think keeping this in mind and running through the various ways ventures raise funds (selling to debt to equity) would make for an incredibly interesting “crash course” article on start-up funding. Anyways, good work nonetheless, even for someone who doesn’t completely understand the process of raising funding in a start-up.

  • reedwar3

    I don’t think that all debt is negitave each month almost all of us go into debt for a bit with bills. Doesn’t matter what the bill is but having that debt has a huge upside that’s when you show that you can make the payment back each month earns you CREDIT! You can’t get that without going into debt a bit. The more credit you have the larger the amounts people will be willing to lend you because you can show you can get make payments to get your self out debt! Making it positive.

  • mbah7

    I don’t believe debt is all that negative. I feel that debt is almost a kind of failure and if I learned anything from the previous article ive read, its that failure is a great means for learning and development.

  • Justin Rudick

    Its weird to think, but I believe a little debt is fine. Insane to think owing something actually helps you in the long run and helps give you those strong credit numbers. I think the only time its becomes a negative thing is when its gets out of control and one becomes careless and then starts having trouble keeping payments on time. But if you are responsible and are a little more financially mature, it will work out for you in the long run.

  • Paul Townsend

    If I understand this posting correctly, because I have not heard of convertible debt before, is this convertible debt based on future equity of a property that a startup business has or is acquiring?

  • hj2

    This article is a great article for peole who’ve been thinking the dept is always bad. This article is clearly telling people if you are looking for the future, as long as you are responsible financially, It could be good.

  • Michael Diaz

    A little debt is not bad as long as you are responsible. This article makes people look at debt in a different way.

  • tyler

    Wow, what a great article. I think it is crazy to think but I have to agree that a little debt is not always a bad. Owing something really is not always a bad thing. It can help in some areas. For me, being in debt has helped me to grow up a little. If you are responsible, being in debt is not the worst case scenario, you just have to take care of it. I like how this article talked about the pros and the cons, it gives a nice addition to show both sides. The debt layout that you talked about really interested me because I had never really seen anything like it. This trend is something great, and hopefully it will progress as time does. I always was taught since the time I grew up that debt was bad, and to avoid it. Hearing this new idea of convertible debt was different, but very interesting. I really did learn a lot from reading this article, and I thank you for writing it! Debt is not always bad, there can be something good out of it. A question I might ask is how can this trend really go worldwide?

  • Kaylee Raucci

    Thank you for the post! I agree with this article I think it is just crazy. I am a stickler with my money and convertible debt would still not go smoothly with me. With raising prices on basically everything this debt will progress with time. I guess some debt is a good thing after all. It is a great article for people who believe debt is only a bad thing. Growing up I know my parents say that debt was bad, and that they will be in it for the rest of their lives becase they have three kids to pay for with college and everythign else. But looking at it this way of convertible debt may make it seem less of a stress to them. I did leanr something new today and that was the not all debt is bad, which is a crazy concept to grasp. This article should be shared with more people because I think it will make everyones day a little brighter.

  • LeiderGM20

    I’ve never been particularly great with money or understanding how debt works, just that you should avoid it at all costs (according to my mom) but I feel like I have a better understanding of it! Thank you for sharing. I will share this article with her.

  • B Keng

    I am always keeping a budget and hate getting into debt. The worst thing about it for me atleast is that it’s miserable. But in order to experience it, you gotta be in it. Once you know what you’re in, you’re going to fail a lot to try to get out of it. But it’s all about failure and learning from it to succeed.

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  • Ashleigh Hartlaub

    I am the same way when it comes to money. I am not rich but having this experience of a struggle with having a college budget will help me focus when I have a big girl job. Being in debt honestly scares me but understanding that I know I won’t be in it for long comforts me.

  • Ashleigh Hartlaub

    Having a different perspective on debt is important. I have a completely different view on it since I am in college. Being in debt is bad but knowing how to not get there is important.

  • Ashleigh Hartlaub

    Your right with saying its not all that negative. I feel like its a learning experience for me and how to not stay in debt or how to stay away from being in debt.

  • Brady

    Being a codklehe student, debt is all.ost inevitable. You learn to embrace it, which is terrifying. I wish there was a way around d it, but unfortunately, I’m screwed.

  • Brady

    Be g good with money is a blessing. Unfortunately, most people don’t have it! I wish I could have it. Money burns a home in my pocket worse than fire.

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