This post is part of a series outlining the 11 principles detailed in David’s book, Heed Your Call, which helps modern-day heroes (entrepreneurs) integrate their business and spiritual lives.


When we think of heroes, we typically think of legends like Gandhi, whose life was one of service and ultimate sacrifice. He spent twenty years in South Africa working to fight discrimination, and it’s there that he created Satyagraha—his nonviolent form of protest. Back in India, he spent the rest of his life working diligently to both remove British rule from India as well as to better the lives of India’s poorest classes. He gave up basic comforts and committed himself to nonviolently fighting for human rights, ultimately losing his life.

When we think of heroes, we typically think of Gandhi, but entrepreneurs are the modern day heroes. Tweet This Quote

Gandhi will always be a recognized hero, but at Meriwether Group, we truly believe entrepreneurs are the modern day heroes. Just like Gandhi did, entrepreneurs everywhere are heeding their call to bring something new, needed, and potentially transformative into the world. The scale of such change might be vast, but no one person’s destiny is more important than another’s—there are plenty of problems to address.

Every entrepreneur possesses heroic qualities, but they often go undiscovered because of limiting beliefs we develop over time. Growing up, fears and insecurities get embedded into our egos and at times control our lives.

We need our ego because it helps us set the alarm clock, put gas in the car, and balance our checkbook. But, gone unchecked, it can end up running the show and pull us away from the ability to trust in our own innate greatness.

Entrepreneurs everywhere are bringing something new, needed, and potentially transformative into the world. Tweet This Quote

For example, consider a company’s senior management team. You have the founder or CEO, the CTO, COO, Chief Marketing Officer, and more. Each of those roles plays an important part in the overall governance of the company. When you don’t trust your own greatness as the founder or CEO, one of those parts ends up running the show.

Now, consider this as it relates to you personally. You might internally toggle between the parts of yourself that play each of these roles. For example, the COO in you might worry about things like, did we pay the bills? Are the lights on? Is the supply chain working? The CMO in you might stress about social media updates and press releases so more people know about your work. All of these are part of you, but they aren’t you—you’re doing it from a place of ego, insecurity and need.

Trusting in your greatness means listening to these voices that guide us—much like how the different roles guide companies—but do it from the perspective of the chairman of the board listening to your advisors. All of the voices are welcome and needed, but in the end, you make the decision from your place of greatness and leadership as the founder or CEO. Allow yourself to sit with all of the information, and then from a centered place of self-awareness and confidence, you will tap into truth and authenticity that will guide these decisions.

No one person’s destiny is more important than another’s—there are plenty of problems to address. Tweet This Quote

There came a point when Apple’s board told Steve Jobs he was a yippie who didn’t know how to run a Wall Street company, so they kicked him out. Without its founder and visionary, the company nearly went bankrupt. Similarly, you can banish yourself by giving too much air time to the other parts of you, rescinding trust in your greatness as a leader. Consequently, the vision of your brand and company will likely suffer. You have to come back to that deep internal knowledge of “I got this.”

Here are some questions to help tap into your own “I got this” mentality:

  • Am I approaching this decision, opportunity, challenge, or even day, from a place of centered self?
  • Am I listening to my advisors and the team and digesting what they say?
  • Am I allowing myself to make the decision by trusting my own intuition?
  • Is my doubt coming from a place of fear, insecurity, need or scarcity?
  • Am I stuck on one part instead of conducting a thoughtful review of the whole picture?

Ask yourself these questions, but also give yourself permission to think about them without self-judgment.

When our lives seem most challenging, that is when we are presented with opportunities to find deeper strength within. Tweet This Quote

Another thing to consider is listening to your body. Our minds and egos can lie and trick us, but our bodies can’t. As a major decision or another important occasion approaches, if something doesn’t feel right, it manifests as a headache, tense shoulders, or tightness in your chest. Your body will tell you if something is metabolically or physiologically off and needs to be recalibrated. Take a look and see what might be causing that.

The challenges we face as entrepreneurs are the ones we are ready for. Tweet This Quote

As an entrepreneur, there’s no doubt you will encounter numerous tough decisions and trying situations as you build a company. Joseph Campbell, author of The Hero’s Journey, states that when our lives seem most challenging, that is when we are presented with opportunities to find deeper strength within ourselves. Just like the heroes of history and mythology we know so well, the challenges we face as entrepreneurs are the ones we are ready for.

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About the author

David Howitt

David Howitt

David, author of the integrated business book, Heed Your Call, is the founding CEO of Meriwether Group—a private equity firm offering business advising and accelerator services. He is an accomplished entrepreneur with over twenty years of experience providing business strategy and brand counsel to thriving start-ups, small businesses and Fortune 100 companies.

  • Jessica

    I love and completely agree with the idea that “when our lives seem most challenging, that is when we are presented with opportunities to find deeper strength within ourselves.” It is absolutely true, you will be presented with a way to gain strength until you choose to take it and conquer it head on! Thank you for this article, as it is incredibly easy to allow one’s ego to take over without even realizing it. As a college student who is nearing the end of the college road, it is easy to succumb to fear and insecurity, but the questions you pose are so helpful in removing myself from that fear.

  • Kunal Patel

    This article was very great and l loved the overall message that times of hardness are actually times of hard work that can turn into success. Reading this article made me think f my father who came from India with $100 dollars in his pocket and know having a 7 figure value. As an entrepreneurship himself now, the key to pushing through is not giving up on the tough decisions you are encountered by because those who want it the most get it.

  • Hjordis Robinson

    Heroes reside in normal, everyday individuals whether we are able to see their qualities or not. This article emphasizes that in order to be a successful entrepreneur, one needs to identify what it is that makes both their product and themselves great for the world around them. This includes the importance of holding strong to your values and ideals regardless of what difficult situations come your way. A true hero will overcome them and succeed despite the forces questioning their abilities.

  • David Kidd

    I completely agree that we need to listen to our bodily functions to understand how we really feel about that situation. Its all about deeper strength. Bravo.

  • Sarah Nelson

    This is such an inspiring article with a great message to all. Like Hjordis says, “heroes reside in the normal,” and we see them everyday. The sacrifices that entrepreneurs make are often unseen and people just recognize the company as a whole, not the individuals. Another part of this article that struck me was how our body gives us signs when it knows something isn’t right. You have to believe in yourself and trust your body and intuition when it comes to big decisions.

  • Tommy Moore

    Being balanced is important not only in business but in life. A balanced person can easily look at the big picture of any situation or decision they must make, both in life and business. Letting one part of your mentality overtake the others will lead to decisions being made without considering all aspects of it. This will likely cause unintended consequences that could be detrimental. Being balanced is even more important for an entrepreneur, as they have to make a lot of difficult decisions while starting and running a company. Without balance, their judgement would be skewed.

  • Emily Butler

    As stated in the article, Ghandi is no doubt a world renown hero. But in today’s society I agree that heroes come in every day people. Every person has the power to be a hero within their company. I love the idea of tapping into your own “I got this mentality” because in my opinion, one major key to success is to believe in yourself and to believe that you can do it. The people around you will influence you and help you make decisions but in order to be a “hero” you need to believe that you have the ability to make a change and to be successful.

  • McKenna Solomon

    I really enjoy the analogy about your inner COO or inner CMO because it makes these concepts open and relatable. It was striking to me how much I identified with the concept of “my inner CMO” because of my education in PR and marketing. Small businesses and large corporations alike both rely on social media posts and press releases to get word out about there work out of a need to be seen, heard, and publicized. Publicity is power and the personal motivations that we have as human beings to be heard and seen (usually via social media) are natural inclinations that small business owners can and should capitalize on. These attempts at getting publicity don’t come solely from weakness and desire to be seen, but also from a person or organizations desire to share their greatness and accomplishments with others.

  • Sean E. Flatt

    “Gandhi will always be a recognized hero, but at Meriwether Group, we truly believe entrepreneurs are the modern day heroes.” Sorry, couldn’t get past that nonsense. Inject a dose or two of humility and it might help others read further.

  • Eoghan

    Offered some nice insights and advice. I particularly enjoyed the idea or at least how I interpreted the idea of your own greatness or ‘heroes’, is that the scale doesn’t matter, “there are plenty of problems to address,” can apply to any entrepreneur or even student. One thing that bugged me was comparing Ghandi somewhat to the Meriwether Group employees.

  • Ben Heiserman

    “No one person’s destiny is more important than another’s—there are plenty of problems to address.” I think this is an important quote to address because it emphasizes the momentousness of caring about everyone else. I believe every true hero embodies this value in that everyone’s concerns are your concerns. People should strive to help others achieve greatness, but instead people are often envious of success or overlook those that need help. As comedian Louis C.K. once stated, “The only time you look in your neighbor’s bowl is to make sure that they have enough. You don’t look in your neighbor’s bowl to see if you have as much as them.” The best leaders realize the gravity of caring for everyone and their problems, and doing it with kindness and a caring attitude.

  • Kevin Marshall

    I really like this article, because everyone is capable to doing something “bigger than themselves” it’s a matter of effort and confidence. Many individuals lack these characteristics which in turn makes them feel not as important as the guy or girl next to them. I also have a strong connection that once something becomes difficult and challenging we have to dig deep to gain the strength in overcome obstacles. Because once you do, you have a gain a tremendous amount of satisfaction and even if you fail to overcome an obstacle, you should look to find an alternative. Very inspirational article!

  • Taylor Lonsdale

    “Ask yourself these questions, but also give yourself permission to think about them without self-judgment.” This was my favorite part/section from the article. I think that because we live in a world where we are constantly comparing our lives to those around us, (via social media or not) it’s nearly impossible to view ourselves without judgement. Haven’t we always been our harshest critic? I really like the approach of this article. It’s important to be able to tap into the different “roles” that our minds play but it’s also important to be able to understand that they might not always be in our best interest to follow them. Being able to filter through the noise of insecurity and fear seems to be one of the biggest challenges and also the biggest differences between people being able to achieve their greatness and those who don’t.

  • Kade Hanson

    The message given out in this article is very inspiring and was a good read. This article was very relate able to me being a Communications major and marketing minor along with being in PR classes. There were a lot of connections i saw between my education and this article. Publicity as I have learned is huge in many aspects and this article helps show that.

  • Alessandra Orlandini

    I really enjoyed this post because it talks about how hero’s aren’t just the people on the news or in the history books but normal ordinary people like me, and that our actions do not need to be vast but by just addressing the issue or movement that you are already helping. Trusting in your greatness means listening to these voices that guide us, by believing in yourself and listening to you are being a hero

  • Victor Ribakare

    Great Article! One’s self-confidence is something i promote amongst all my peers. I am actually using this article for a class project in marketing. We will be using this article as a motivator for a group of people that we will try to persuade to start a movement. I can go on and on about every aspect of this article but my favorite quote from all of this is “When our lives seem most challenging, that is when we are presented with opportunities to find deeper strength within.” I don’t believe that losing is a bad thing, no matter what challenge one is presented with, he or she can obtain something out of it. Great Article; really contemplating on buying the book.

  • Michael Kaelin

    I love your comments regarding the article. I truly believe that in order to accomplish our goals or to overcome an obstacle, we must believe in ourselves and trust in our abilities. It is easy to do the right thing or to trust in our abilities when things are simple, but it is the times when things appear most challenging that we must channel our inner strength and believe in what we can do. We all have gifts and talents, and sadly many people waste them, not because they weren’t given an opportunity, but because they did not believe in themselves to accomplish whatever the challenge was. In the movie “We Bought A Zoo,” Matt Damon’s character says that all you need is 20 seconds of insane courage and something amazing will come because of it. It is amazing what each of us can accomplish if we be courageous and believe in the abilities that God gave us. Thank you Jessica for your comment and thank you David for the article.

  • Danielle Flynn

    “When our lives seem most challenging, that is when we are presented with opportunities to find deeper straight within ourselves.” This quote really stood out to me because I am a person who believes in what is meant to be, will be. This quote resembles that to me because even though you may be struggling and thinking that it is all going down hill for you, that is exactly what needs to happen for you to grow as a person, and the only way to do this is to have faith in your abilities and push yourself to get out of the downhill slope you are going down. This article helped me in the business sense, while also in the general sense of life.

  • Noah Green

    There is an old saying that sometimes you have to trust your gut. It is amazing how humans can develop a sort of sense when they feel like something is about to go wrong. I guarantee that every single person reading this comment right now and every single person in the world has received this unsettling feeling. Maybe it was a time where you didn’t go to that party because you had a bad feeling and it turned out people got caught drinking, or maybe you made an academic decision to study or do something that truly paid off. There is broad range of gut feelings but when you get one, your body will know what to do. At the end of the day people will make mistakes, and they will fail. The great ones are those who are able to pick themselves up to keep going. Everyone has their special strengths and they need to embrace their greatness.

  • Matt Goodman

    Personally I love the message of this article. I myself struggle often with just believing in what I am truly capable of and it sometimes can be very limiting. “…the challenges we face as entrepreneurs are the ones are ready for.” This is not only true in entrepreneurship but also life on a day to day basis. We are all currently where we are because of the decisions we have made in life, thus it only makes sense that the problems we encounter are ones we are prepared for. It can be easy to stand in your own way but once you eliminate that mindset and “trust in your own greatness” opportunities open up.

  • Victor Ribakare

    Call to Action:
    My call to action was sharing this article with the Business & Entrepeneurship Club Vice President so that he could share it on the club FlipBoard (Social News Magazine App) page for the members to view. I initially wanted to get his opinion on the article and see if he thought that it would be a good article to share. The message in this article is one that can be very useful especially for college students as they are trying to discover what they want to do with their lives. Essentially I wanted to spread the word about this article and book to a more targeted group of students who I believe would really benefit from it.

    Results:
    The goal of my call to action was to have the vice-president of the club, Ahmed to initially read it and let me know what he thought of the article. Along with that, I wanted to see if he would be willing to post it on the flip board the next time he did so for the club. He really enjoyed the article and plans to share it with the club on the FlipBoard page. There is some uncertainty here on exactly when he will do so but he plans on giving me more feedback from what the club members think about it. I am looking forward to hearing back from them because I know this article will leave a good impression on them as it did on me. I would not be surprised if someone were to purchase the book.

  • Teddy Grebenc

    So many times do we think that we can do something until our own insecurities can get in our way and immediately shut us down. I love the idea of “when our lives seem most challenging, that is when we are presented with opportunities to find deeper strength within ourselves.”Getting out of this experiences are incredible learning moments.
    I did not know that the authors wife created Oregon Chai, so of course I had to try it and give it a taste test with some other major competitors, and I must say Oregon Chai won by a landslide. Not one of the other brands had a deep, rich, perfect combination of sweetness and spicyness that made you have a “mmmmm” moment that you only get after eating or drinking very good food/beverage.