Shalabh and Conserve attended the 2012 Unreasonable Institute. If you want to read more and connect with him click here to see his Unreasonable Profile.


Shalabh Ahujah: Shalabh started his career as a TV Producer in India and went on to pioneer sustainable energy technologies. After success in this field, he became committed to supporting social and environmental developments.

I asked my wife, is this really the way we want to live our lives?

Conserve: Conserve uses waste as a resource to create fashion products for the developed markets and jobs and livelihood options for the urban poor. Their patented Trashion technology up-cycles Trash into Fashion. The group has delivered training, jobs and dignity to over 600 people in urban slums around India while providing environmental benefits and proven financial sustainability since 2006. Their products have been featured at the London Fashion Week as well as Paris.

I ended up making quite a bit of money and I thought I would be the happiest guy alive, but I realized I really wasn’t.

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