Like many in the philanthropy world, I awaited and avidly read through this year’s Blueprint by Lucy Bernholz, as a fan and a fellow philanthropic advocate, advisor, and strategist. To extend and invite further discussion prompted by Blueprint 2015, I’ve captured some of my initial thoughts to share with Unreasonable readers. Though Lucy writes primarily about digital civil society, most of my response stems from philanthropic trends I see beyond the digital dimension, that is offline, up close, and personal. This focus is not intended to counter her insights (and foresights and hindsights, for that matter), but rather to provide broader context for emerging trends and her Big Ideas That Matter for 2015.

Why the growth, and why the integration of social innovation in philanthropy? Tweet This Quote

I see two big ideas in particular that reflect a major shift in how we understand and practice philanthropy. The first is the integration of social innovation and entrepreneurship (used here somewhat interchangeably, and certainly interconnectedly), and the second is the integration of philanthropy into our individual and collective lives by reframing philanthropy as what I call “Values in Action.”

Big Idea That Matters #1: Social Innovation Embedded in Philanthropy

Social entrepreneurship continues to develop and mature as a viable, growing subsector of the philanthropic market. At the same time, I see social innovation increasingly drive how we operate across the board in the social sector, not just as a discrete field. As social innovation grows, it’s becoming embedded within philanthropy itself, absorbed as a key success factor for effective philanthropy and positive social change. Why the growth, and why the integration of social innovation in philanthropy?

As a philanthropic advisor and social impact strategist, I see this convergence of innovation and philanthropy when I work with clients who pursue and craft innovative solutions to the social problems they prioritize as most compelling to them. While social enterprise or entrepreneurship used to be unfamiliar terms that needed to be introduced and explained, or program areas that only a handful of philanthropies supported, they now serve as the criteria that many philanthropists use to determine where and how to make grants, direct program-related investments, or otherwise deploy their assets across a wide array of issues. Social entrepreneurship and innovation are no longer merely what philanthropists support, they are how philanthropists support social change.

Social innovation has also become one of those buzzwords in the nomenclature of the social market. Any nonprofit or philanthropic leader worth their salt is now invariably lauded or referred to as a “serial social entrepreneur” or a “visionary social innovator,” even if these are relatively new terms or titles conferred retroactively to reframe leadership as innovation.

We need an innovative civil society in which we can live, work, and thrive. Tweet This Quote

The growth of social innovation and entrepreneurship is further demonstrated and advanced by a full calendar of professional conferences, events, meetings, and other gatherings; a growing roster of organizations, companies, incubators, accelerators, competitions, fellowship, and award programs; and numerous academic programs, not to mention a growing body of literature from business schools and beyond. When I first taught a course on Social Entrepreneurship and Venture Philanthropy in 2009, there were a few dozen such courses around the country. Five years later, the majority of business schools offer courses, if not full-fledged programs in social innovation and entrepreneurship.

Why this demand and why now? Three global forces combine to fuel this growth: 1) the aftermath of the Great Recession, 2) the unprecedented scale of threats from climate change to potential public health pandemics, and 3) historic breakthroughs in technology, telecommunications, and the sciences offering opportunities to create new solutions to entrenched and emerging problems. Individually and collectively, these forces compel people to seek new ways to address big challenges. Today, we recognize we need to innovate entrepreneurial initiatives to create a safe, sustainable, just, and vibrant society. We need an innovative civil society in which we can live, work, and thrive.

Building social innovation isn’t the end goal, it’s a means to reimagine and redefine how we achieve social impact and do good in the world. Tweet This Quote

To some extent, the innovative civil society story is a parallel to how I see the digital civil society. I believe these qualifiers “digital” and “innovative” too often confuse the path with the destination. Building social innovation isn’t the end goal, it’s a means to reimagine and redefine how we achieve social impact and do good in the world. Likewise, I’d argue we need fewer strategies to promote digital innovation in and of itself and more digital innovations as strategies to promote a safer, more sustainable, just, and vibrant world. Becoming more fluent and adept with digital tools and social innovation is increasingly essential as the way we get things done and make progress in the social sector. But digital and social innovation are more philanthropic enablers than philanthropic goals. The innovative civil society, like the digital civil society, is less what we are working for and more how we are working for social impact.

Big Idea That Matters #2: Integrated Philanthropy as Values in Action: Guided by Inspiration, Intention, Integrity, Impact.

As social innovation may be embedded or mainstreamed into philanthropy, philanthropy itself is increasingly integrated into how we work, live, and manage resources. Digital or not, forward-looking philanthropy in 2015 is no longer primarily defined nor shaped as a cluster of traditional charitable transactions, nor forged as an isolated financial activity or afterthought. Philanthropy in 2015 is integrated as a central driver and indicator of financial and social identity.

Philanthropy in 2015 is integrated as a central driver and indicator of financial and social identity. Tweet This Quote

In approaching philanthropy as an expression of identity and as an integrated social investment strategy to direct and leverage private resources for social good, we need a new mindset for giving. One way of framing I’ve found helpful for myself and my clients is to consider philanthropy as an extension and embodiment of Values in Action. When we frame philanthropy as Values in Action, we align our giving with the rest of our professional, financial, social, lifestyle, and other choices. In this way, philanthropy becomes integrated into the life of the philanthropist rather than relegated to the “doing good” part otherwise segmented out.

How do we reframe philanthropy as Values in Action, and what guidance can provide compass points in steering this philanthropy forward? The compass points I find most useful in supporting philanthropy as Values in Action are: inspiration, intention, integrity, and impact. These four elements can serve as cardinal guideposts for integrated philanthropy. In this framework, several fundamental questions arise to guide philanthropy in 2015. Philanthropic leaders, families, individuals, and organizations should consider:

  • Inspiration: What moves me? What is my motivation? What is driving my philanthropy? What keeps me up at night and gets me up in the morning? What is the thing I can’t not do?
  • Intention: What is my vision for social change? What is the impact I want to achieve? What are the outputs and outcomes that yield that result? What is my plan to get there?
  • Integrity: How will I pursue philanthropic goals? Are my philanthropic commitments and strategies responsible, respectful, and thoughtful? Do my philanthropic actions align with my core values? Does my philanthropy demonstrate professional and personal integrity?
  • Impact: How effective is my philanthropy? What difference am I making? What are the intended and unintended consequences of my philanthropy? How does my philanthropy generate value and effect qualitative change, as well as quantifiable metrics? In what ways does this work matter?

Unreasonable Ideas and Questions:

  • New Gen: What if we shift and expand the philanthropic focus from the Next Gen (let’s say 18-35 year olds), to the New Gen (emerging and current philanthropic leaders regardless of age sharing common traits and values such as collaboration, innovation and entrepreneurship, digital savvy, business and/or investment acumen, global perspectives and experience, and transparency and accountability)?
  • Global Majority: In pursuit of poverty relief and human development, what if we refer to the “Bottom of the Pyramid,” or the less pejorative but similarly hierarchical and debasing “Base of the Pyramid,” as the “Global Majority”? How would a focus on the Global Majority reframe philanthropy, public debate and discourse, social and economic policy, and impact investment and social entrepreneurship?
  • Gender Lens: How does recent research and deeper understanding of the value of the gender lens in the private investment world enlighten and inform our practice and strategy of philanthropic investment and social sector work?

Thanks to Lucy Bernholz and GrantCraft for presenting much food for thought. Join me in reframing philanthropy in 2015, and I welcome Unreasonable readers’ reflections on the ideas and questions I’ve shared here inspired by Blueprint 2015. Are they big? Do they matter? What do you think about the unreasonable ideas and questions surrounding New Gen, Global Majority, Gender Lens?


An earlier version of this post originally appeared on GrantCraft.

About the author

Diana Ayton-Shenker

Diana Ayton-Shenker

As the President & CEO of Global Momenta, Diana helps clients optimize their impact with philanthropy, social investments, partnerships and leadership. She is also the director for Kick NYC, and was named one of “25 Leading Women Changing the World” by Good Business New York.

  • pcutinelli

    Our technological growth in the past years has unbelievably changed many of our daily functions and it seems to exponentially increase in the near future, but at what point will it create a drastic change to our societal norms and maybe decrease our welfare?

  • Diana Ayton-Shenker

    So, Unreasonable Tribe, what’s the most unreasonable idea we should consider to increase and improve philanthropy this year? What if we each made a bold commitment TODAY, not necessarily in terms of charitable dollars or percentage of income or portfolio (though that’s not a bad start…), but in terms of concrete bold action we can undertake, live, breathe, and truly dedicate ourselves to that reframes philanthropy in 2015? It takes all of us, starting with each of us, to adopt a culture of commitment and daily accountability for positive social impact. Challenge accepted?

  • Diana Ayton-Shenker

    Great point, pcutinelli. Let’s hope we seize technological tools as breakthroughs to increase and safeguard our welfare. Already seeing a lot of efforts from social entrepreneurs and innovators.

  • malopez93

    In the technology heavy society we live in, it is great to see all the opportunity literally at our finger tips, on how we can make a difference in the world today. Reading and commenting on this article is a great example on just how easy it is to share, learn, and grow in ways that will potentially help make the world a better place overall. It is a great mindset to change how we see the people that need help most. I love how she said, “…what if we refer to the “Bottom of the Pyramid,”…as the “Global Majority”. This simple act I believe would change everything on how we view what we can do to help the majority of humanity that lives on our planet. It isn’t the less fortunate, or the unlucky people. It is the majority of humanity that we could be helping with innovations that we are able to come up with, sometimes out of thin air, and sometimes out of hard long work.

  • Erin Todd

    I think this a valid statement. Right now for me, I see technology as a good and bad thing. It is launching us into this era where the world can become even flatter and we can reach and help people easier. But are we still to wrapped up in the superficial ways of technology to want to reach out an help?

  • Matthew Montoya

    I think this article accurately communicated the importance of how Social entrepreneurship and innovation are how philanthropists support social change, rather than a platform promoted by philanthropists. This is inspiring for those who have a passion for entrepreneurship and business, but want to work for the greater good! This article encourages those with said passion to peruse social solutions while utilizing the skills they possess. It may also inspire others who already possess the same skills and have access to large organizations to use their resources and skills for great causes. This is a positive step towards social cause entrepreneurship!

  • Mallory Benham

    Great proposition and I totally agree that it starts with us. I also believe that philanthropy is more than looking good and donating money. It’s about understanding the culture of doing social good.

  • Diana Ayton-Shenker

    Understanding the culture of doing social good also implies creating it! That’s where our philanthropic action comes in…

  • Diana Ayton-Shenker

    Thanks, Matthew. I love how your comment affirms we all have a role to play by mobilizing whatever resources we have: entrepreneurship, professional skills, passion, access to large organizations, and other assets including social networks, financial capacity, or influence.

  • Diana Ayton-Shenker

    Thanks for this comment, malopez93! I believe the Global Majority holds great promise, inspiration and opportunity for positive change in our times. Beginning with our language is a powerful act to shift mindsets and move resources…

  • jsims001

    You couldn’t be more right when you say that we need to develop a new mindset for giving. What we are currently doing doesn’t seem to be the most productive or efficient. I agree that the Values in Action are a great way to rethink our philanthropy and guide our giving. We should be inspired and motivated to help others or make a positive social change. We must have a purpose and have our intentions align with the cause. We should be sincere in our giving and align our core values with our philanthropy. And we should assess our role in the cause in order to provide the most positive impact possible. Good stuff!!

  • danphaw

    I guess I don’t understand why entrepreneurs suddenly seem like social engineers and philanthropy seems increasingly like central planning? There’s nothing wrong with investing in emerging markets but this trend towards enforcing social pressure with the investment is bothersome to me.

  • kgallaher

    I agree. Technological growth can be both positive and negative. It’s really inspiring to see those who are starting to use technological growth in creating progress for all people. I think there’s a large quantity of people now who are trying to spark change in the way we do things in order to benefit those in need.

  • Excited to participate in this dialogue – especially because this very conversation was just alive in a class room conversation I was a part of.

    First, I need to ask, when did philanthropy change in its definition? The root word is Greek, ???????????, meaning, “love of humanity.” When was it translated to “love of humanity” being expressed through monetary donations?

    We without doubt live in an era of economic instability (both physical and psychological), as well as a technological age:

    1. Is it ever moral to exchange money for social services? If I were to assist someone suffering just from the goodness that resides within us each, and because we are a collective humanity, should I be expected to be rewarded? What kind of a culture does that breed?

    I understand just as well as the next guy that in order to eat and live as lavish as a lifestyle, in comparison, that I do, I need money. My “calling” is social work, so, is it ever moral to exchange money for social services?

    In the same concept, I am beginning to wish someone would be the one to dedicate themselves to defining social entrepreneurship vs. social innovation, as they relate to non-profits. It is being to feel that in order for me to consider myself a social entrepreneur, I need to have a stream of revenue. Most of the work I want to do, which I would consider to be more in line with the root of philanthropy, is not exchanging any goods or services for monetary return. So, do I not belong in the conversation?

    2. In regards to the digital age: If I were to post something on Facebook elaborating how I feel about a certain crisis, take for example a death penalty case that is happening in my backyard in CO, am I actually creating justice? Certainly, the access to technology gives us the ability to communicate faster, reference resources quicker, and etc. However, is that in exchange for the ability of our feet to move us, our hands to serve us and others and our mouths for verbal/oral communication? Are we redefining human contact?

    I would also like to point at that the “3 Global Forces” are missing a very large component: how humans are treating other humans. That is the inevitable cause of each of those three.

    Lastly, as long as we think and react in a structure of “giving” there will always be one lesser person receiving from one greater person, rather than two people helping one another; this is the system that keeps the oppressed, oppressed, and the wealthy (in many forms: gender, economics, race/ethnicity, sexual orientation) in need of ease to their consciousness.

    Thank you for responding to my view points with compassion and interest – know I do not intend to do anything but begin dialogue and influence growth.

  • dannyjoseph14

    The author made some really valid points and shared some inspiring ideas about the future of philanthropy. I liked the idea of framing philanthropy as values in action. I believe that this is a great mindset and approach that, if adopted by society at large, would greatly boost charitable and philanthropic activities, creating a better future and society as a whole. The one thing I wished is that the author would have provided some concrete examples of past and current cases where social innovation has been embedded into philanthropy. I think this would provide a better picture of the role social innovation will play in the future.

  • Jack Strader

    Well said malopez93! I had the exact same thoughts about when she wrote that the bottom of the pyramid is the global majority. it’s just an undisputable fact that would do more good as a known fact then a relatively unknown or noticed reality.

  • Katie

    It’s interesting to read how much philanthropy and entrepreneurship has grown over the last few years. I also like the four elements that can help guide philanthropy: inspiration, intention, integrity, and impact. I think these four fundamentals would be a great guide for the future. I think this author has great ideas and I hope they can be implemented in the future with the help of other philanthropists.

  • Arnthor Kristinsson

    I think this was a great read. It was really interesting and I loved the quote : “Building social innovation isn’t the end goal, it’s a means to reimagine and redefine how we achieve social impact and do good in the world.” I especially liked the last part on about doing good in the world. I also thought the 4i’s were a good guide for how to work towards what you want to do and also just how you want to live your live.
    Good stuff.

  • rschneider2800

    I love how you really looked at the language used in this article, especially in that idea of “giving.” I also agree that money should not be connected to the idea of philanthropy. However, I am a huge believer in being a social entrepreneur. Before there seemed to be a disconnect with making a living and contributing to social justice but now you can do both. It’s a chance to combine passions and have others get involved simply by buying. But I see and appreciate the issues you’ve raised.

  • John Mulhern

    I agree with you. I think that philanthropy should be all about personal goals and ideals. Less about the pressures that society places on individuals and businesses, and more about what they want to do to make a difference in the current culture

  • aburns002

    In order to truly better our society we need to find ways to make our actions meaningful. Monetary donations can only take us so far, we must take these issues to heart. In order to do so, we need to act in a way that can inspire others to have a “love of humanity.” (Thanks for sharing that fact Delaney)

  • Lynn Kraus

    I agree with your statement that we need to develop a new mindset for giving. I use to perceive philanthropy as a very big charitable donation made by wealthy, well established upper class white men – the values in action idea is more easily understood and casts a wider net for those wanting to participate. i like the neutrality of the phrase “global majority”. the social baggage we’ve created for ourselves in defining groups of people as being from the “bottom of the pyramid”, weighs down our collective spirit and keeps us separated from each other.

  • Alex_C_B

    I like how the author mentions that philanthropy must be incorporated into our lives in the same way that we carry on our professional, financial, and social lives. She makes a distinction between this kind of philanthropy and a set-apart mindset of “doing good”.

    I also noticed that she mentioned that philanthropy isn’t the end goal: it’s the means AND the end. Keeping both of these things in mind will help people use more of their energy for philanthropic ventures. Philanthropy, by its very nature, isn’t something that can passively be done.

  • Alex_C_B

    I think it’s about adapting. I agree that is is somewhat bothersome, but I think it’s just a matter of entrepreneurs attempting to appeal to a wider audience. If philanthropy and social issues are things that are hot issues right now (for better or for worse), I think that they are just trying to capitalize on that interest and energy that’s being spent on those issues. I don’t think there’s shame in being opportunistic and using trends to your advantage. I do feel you on this issue, though.

  • rntom

    This is amazing work and your work is inspiring.

  • Abbusse11

    I agree we need to find away to be resourceful. It seems like money is the fastest way to achieve a goal but not always available. I hope that I can be as helpful with my ability to care. I want to make a difference but always felt as though you had to have money. Perhaps a dream to help is all you need to make it come true.
    Inspiration to do good for others.

  • erinleigh28

    I believe that change comes from the inside out. The increase in social entreprenuership is a great thing, but no amount of social programs can change the world if people don’t change their hearts. What if in addition to changing people’s circumstances, we helped them change behaviors?

  • Thank you for replying! And being willing to read my too long response.. Ha.

    I appreciate your understanding where I am coming from, as I had some fear that I was going to perceived as playing too much of the devil’s advocate.

    You are right, and hearing that way of looking at the money aspect helped me more than you know. It helped me connect again to this work.

  • glmcguir

    This article is inspiring and helps show that this world’s problems can be made more manageable by this society’s entrepreneurs who care. People are in fact making a difference by centering their companies on the idea of making a difference in this world.

  • mleano

    I think that the reason innovation is greater fostered in a digital age is because problems it is now a world community that is able to brainstorm on problems. The world wide web expanded our pool of ideas.

  • zoeantonow

    This article is great in terms of inspiring people, and especially the younger population of business majors, to step up and act on their values. We are the generation that has lived during the spike in technological advancement most of our lives and therefore have the knowledge and expertise to use it for good.

  • Marcy Glad

    The idea of redefining some pretty negative terms we have come to use for other countries with a path of development different from the current convention of “developed countries” holds much positive possibility. This terminology, “Global Majority”, shifts the focus to the more relevant idea of how much of the humanity that exists in the world at this time is based in those nations that would fall under this new definition. It seems much more helpful to look at those countries in this shorthand way first, as opposed to the very description being immediately “class-oriented”. “Global Majority” seems more relevant and honest in today’s world.

  • Slajoie23

    This article is really informative. I like the fact that it takes a look at philanthropy from a new age perspective. It’s a very honest article and explains the different social factors revolving around it with our new media platforms, etc. if nothing else, it really gets business like minds thinking on the topic.

  • wschutt

    I write this post in response to some comments, and the article itself.

    The increasing use of monetary exchange has altered the very meaning of “Philanthropy” to our society. If one does a simple Google search, one will find billions of things they could donate money to (even on a personal level–GoFundMe). In our very busy (but also lazy) society, it has become easier to provide funds to those who are motivated and passionate about something in particular, rather than a helping hand. However, in a society so busy trying to make a dollar, I must argue that this is not the worst thing for the philanthropic world. I would argue that the lack of human connection is the main problem here.

    However lovely it may sound to gather a group of individuals to travel to a “developing country” to volunteer to help care for sick individuals, there would not be much success if their is no true passion or motivation. This is another reason that monetary exchange can help increase philanthropic success, because certain individuals carry a more heightened passion for certain issues that surround us. It only makes since to give to those who are able to give the most.

  • tinkers4

    I fell this article is really informative and provides great in site. I like the fact that it takes a look at philanthropy from a different more modern perspective. It’s a honest article that I think really explains the difference in social factors. I really enjoyed reading this article.

  • tinkers4

    You seem very interested in this topic and I feel like in addition to the original article I actually learned a lot on this topic from your post. I’m not sure I totally understand all I would like to and am interested in continuing to learn more about Philanthropy.

  • pouls29

    I agree with you. I think a lot of the issue is “time”. If the only way I can contribute to the social entrepreneurship movement is by giving money, then it should be considered a worthy effort. Another point of your example of volunteers going to another country is if they didn’t have the funds to go over, there would be no trip. If they have the time, and we contributors have the funds, then it’s a great match. That trip could not/would not happen without money unfortunately.

  • amykahl8

    I think we are moving in the right direction. If everyone is focusing on the negatives it makes it very challenging to move on. We need to shift the focus. Informing people like this is the best way to make a change, and with a lot of people having access to the internet this can be a huge movement.

  • Tinkers,

    What a compliment! Thank you!

    I am incredibly interested in the topic. Please, feel free to ask me whatever questions you would like.

  • kbell003

    I think that philanthropy is great, but are we really getting to the core of the issue. Are we doing what we think will help the neighborhood or area where we want to do philanthropy at, or are we just doing what we think that is best? I understand how important it is for businesses to help out their local communities, but we have to make sure that we are doing is really helping others. Also, why isn’t the philanthropy helping more? I understand that the issues that people are trying to solve are so complex and have so many variables that it would be hard to find one solution, but why aren’t these inventions making an impact?

  • Tim Aton

    I like that thought. That’s where all the “innovators” should be spending their time.It’s an inside out kind of thing. People won’t be receptive to something from the outside trying to force itself in. But if an innovation was able to bring something out of someone in a powerful way, now we’re on to something.

  • danphaw

    A big part of innovation on a lot of countries is the societies ability to own property. If you look at the work Hernando Desoto has done in Peru you’ll see what I mean. All the good intentions in the world mean nothing if the country people live in doesn’t have a system that allows for innovation and property rights.

  • Abbusse11

    I agree with your post. I would love to be a world traveler to help the less fortunate but I don’t have the means to do that. I volunteer to local charities because I can afford to get there. I give clothing and food to local charities and it is true if there aren’t donations to causes that are abroad we have done nothing to help.

  • Lindsey Kessler

    I like that social innovation is becoming embedded
    in philanthropy, because, like she stated, it is a way to compel certain people
    to seek new ways to address big challenges. “We are beginning to recognize that
    we need innovate entrepreneurial initiatives to create safe, sustainable, just and a vibrant society.” I like how she says that building social innovation isn’t the end goal, but a means to reimagine and redefine how we achieve social impact and do good in the world. I like her idea that we reframe philanthropy as values in action. I also like how she suggests we reframe hierarchical “base of the pyramid” as the “global majority.” It’s very honest and inspiring for social change. This was a great read!

  • Vanessa Roman

    The four guides to philanthropy are helpful to value our actions; inspiration, intention, integrity, impact.

  • pouls29

    I agree with you. It seems that nowadays, if you develop a solution to a problem that can benefit those below a certain economic threshold, you need to give it away or be damned for making a good living. I know I’m exaggerating it to a degree, but it sure feels that way some times. If you go about it ethically, there’s no reason you shouldn’t make a good living off of your ideas/solutions/hard work.

  • JConklin805

    You are definitely on the right track, mindset wise! If anything, aim to always help people. Someday you may turn that into a business, thus bringing you $$. Pursue what you love, and discover a way for that to make you money.

  • Abbusse11

    It sure would be nice to win a 350,000,000 dollar lottery and actually make a difference in the world right now. I am just amazed at how much money can be raised for a lottery yet we have so many global issues that we can’t get money for. I guess if it is meant to be it will be and I know in my heart that I am helping in what ever way I can. One step at a time right!

  • ali Alamri

    love this article

  • wegener61

    And that’s a shame that money has such power over intentions. But there are ways to do this within your means. Its just a matter of finding what’s right and following it.

  • Jessica Peardon

    I am in a sorority and we have two philanthropies. We remind women WHY we raise money and awareness for these causes once their participation lacks. We show them an inspiring video or tell them a personal story. That way they want to help, and don’t think of it as so much work.

  • Thumbs_up

    Nice. Philanthropy is a good way to help people. We can donate money to help many programs, institutions and many other kind of organizations. Also, another way to help is to spend a little of our time, our own resources, and our effort to make something. Money is good, but is not the only way to help.

  • Talent Davis

    Firstly, I’d like to say that I enjoyed reading the article as it was well written and thoughtful. One problem I have with it is that if we are entertaining the notion that we should approach philanthropy as an expression of identity than we need to define or redefine philanthropy. Is the “love of humanity” embedded in the passivity that is giving money to further humanitarian causes and agendas, or is it defined by our individual motivation to actively engage in opportunities that ensure the betterment of humanity? Is simply giving money to a cause enough?

  • Anthony A.

    Social Innovators or Social Entrepreneurs are in the right place at the right time to change the way society functions. The reason I enjoyed this reading are for two reasons. First is this idea that behind the big ideas of 2015 I see a new language being form. Diana Ayton-Shenker seems to be actively looking for new ways to express out of dated ideas or ideas that need to be renewed and redefined. With the new language you also make new connections and you can experiment with new ideas. With values in action I see a closer connection being made with social innovators that maybe wasn’t so clear in the past. When we look into what we want to change in society, we should also think about changing the language in order to fit new possibilities.