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Why Cash Matters More If You’re Trying To Do Good

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Why Give a Damn:

Social entrepreneurs have relatively fewer sources of capital to tap into, and managing cash flow can ironically be more important for survival for social ventures than for profit maximizing businesses.


The author of this post, Rajesh Anandan, SVP at UNICEF USA, has developed a $400 million partnership portfolio and recently launched UNICEF Ventures to accelerate high impact social innovations. As the Founder of ULTRA, Rajesh is building a network of high performance technology services employing teams of individuals with disabilities.


Want to solve a tough social challenge? Great!

Want to apply business thinking and market-based models to do it? Awesome.

Want to not be obsessed about making money? Too bad.

“Making money” doesn’t have to be for your own personal gain, but it certainly better be high up on a very short list of priorities for your social venture, especially when you’re a start up.

Making money better be high up on a very short list of priorities for your social venture.  Tweet This Quote

We’ve all heard the tales of amazing companies burning through cash, and burning through cash, and burning through cash, and finally unlocking a revenue model (or getting acquired by Facebook). That’s neat, but its not the world social entrepreneurs live in. In our world, there are few exits, and no one is willing to pay for our pivots. And that means we’ve got to get to break even sooner than most. Sure, there’s always the promise of impact investing, but you really don’t want to be waiting on a foundation investment while being cash flow negative – the former will take an agonizingly long time, the latter will cause an agonizingly painful death while you wait.

So here’s what you need to do:

  • Figure out how much cash you have to burn (and “have” does not include anything you can’t absolutely count on).
  • Define your immediate mission as getting to break even (while deepening your understanding of the problem you’re trying to solve, or community you’re hoping to help).
  • Spend some serious time on subsidizing your upfront costs (by getting free office space, bringing lots of interns, and going after pro bono everything).
  • Read Pascal Finette’s post on cash flow.

And once you get to break even, go nuts with those impact investment applications!

Getting to break even should be your social venture’s most immediate mission.  Tweet This Quote

Rajesh Anandan

About the author

Rajesh Anandan is a growth strategist, intrapreneur and entrepreneur. As SVP at UNICEF USA, he has developed a $400 million partnership portfolio and recently launched UNICEF Ventures to accelerate...

Rajesh Anandan has written 6 articles for UNREASONABLE.is

  • Leija2014

    Thank you for sharing this post! I thought your advice was simple and to the point. I liked that you broke it down to 4 steps (including reading an article.) I work at a small convenience store gas station, and I feel that my boss is always talking about money this and money that. Maybe he should read this article follow these steps!

  • jbrycewilson

    Ah, a reiteration of my upper-division courses in entrepreneurship: Cash is king. Especially when starting a new venture, and a social enterprise at that, it takes some extra work to follow both GAAP-approved accrual methods, and cash-basis accounting. But if you know where your cash is and what your burn rate is, it will be much less stressful when coming to make financing decisions.

  • Logan Dohmeier

    Rajesh this article touches on a topic I think most people don’t want to think about, but money can be everything. You can have various ideas that will conquer a myriad of problems, but if you don’t have the funds necessary to implement your ideas then you are out of luck. I really like the comment you make about how “making money doesn’t have to be for your personal gain” as it is important to understand sometimes you will have to struggle before you succeed. I think going off of your ideas the main take away is to plan for the future and make sure you set goals. This can be applied to just about anything; you need to set goals personally or in terms of your business. Those will eventually lead you to success!

  • cameruca4

    Excellent article. I think this article especially applies to startups. When you have an excellent idea cash flow and burn rate can be hard topics to discuss. Putting this into action by focusing first on breaking even is a good way for startups to set a reachable goal and that hopefully seems highly attainable.

  • natebbeard

    This is the biggest factor pushing me into the business world rather than going straight into social entrepreneurship. Sometimes you need money to make money and get traction. If I can get a solid job making good money, I could be more effective, as Peter Singer and his view on effective altruism supports (watch TED Talk). I can use that money to conduct my own experiments, like Paul Polak did perhaps. But I also feel as though I’m selling myself out on an easier road that isn’t what I want. When it comes to a social venture, Jana seems to be my favorite case study of someone with a solid revenue model making money first, then perhaps having the ability to empower.

  • amykahl8

    This is really good advice for college students or anyone who is interested in starting up their own business or even just has a great idea. You can’t go very far with a business if you don’t have the means to go forward with your plans. Could this be applied to young people just trying to get their life going, even if it doesn’t include being an entrepreneur?

  • clemonsel02

    This article is something that people going into entrepreneurship need to take a look at. I feel like people need to see that you are not going to be able to right away start a business and make money to pay yourself back. It takes time to start and achieve success. Something I do not understand about your article is how you could apply this to not just entrepreneurs but an everyday person? What if other people have the money to begin with and they start a business quickly and do well right away? What would you say to those individuals, do you have any advice for them?

  • Josh Pritchard

    That is a question I would like to ask as well! And I would love an answer. As of right now, I don’t know if I plan on starting my own business or just getting into a business that is already started. The quote ” Making money better be high up on a very short list of priorities for your social venture.” definitely applies to myself. I can’t agree with you more though. This article is great advice for college students.

  • Bill Shrum

    As a college student who helped just start a non-profit promoting collegiate student entrepreneurship I feel somewhat compelled to chime in. We had a concept for profitability, but it didn’t matter much until we got the first major donor. Once we got a 30-40% jump on our goal everyone else got on board, and understood our goal was a shade beyond break even but knew it was a new venture. It was a somewhat fine line between planning to be cashflow positive and not achieving it, yet being tenacious in pursuit of our plan. I think if we got the money up front we really wouldn’t know the work that should go into it, and if we got the money too late we’d hamstring our launch. Sure it was stressful in between but that means you’re growing, right?

  • greatelk

    The article brings me back to reality hahaha. We get so caught up in concepts and ideas sometimes that it’s hard to focus on immediate issues, like cash and sources for income.

  • MeierKM23

    Thanks for sharing this article. I think it is meaningful, especially college students and others who want to open up their own business. If you don’t have a plan of what you want to do with opening up your business, yes it will be hard but you will definitely go farther with a plan in your mind. I have a couple relatives that have had their own business, and definitely here then talking about money quite a bit. I like that your article was straight to the point and easy to understand, and really like how you broke it down to the four steps. Thanks again!!

  • KevinThomson32

    This article is awesome and I really enjoyed reading it. I am about to graduate from college and it is my dream to open up my own business and this gave me a lot of cool pointers to follow. This article was cut and dry and easy to read and I like how you mentioned define your immediate mission, I feel like that will take you a long way.

  • Connor Driscoll

    Thank you for posting! This article is relevant to anyone looking to open up their own business, so I immediately think of my sister. She, for example, needs to read this article because she does not have a clear goal in mind at the moment and needs to define her immediate mission as getting to break even. Rajesh, have you ever considered a future in business education?

  • Cassie135

    Great point. Having cash is important to any business, including social ventures. To follow your mission and make the change you want to see, having enough cash flow is very important.

  • treehugger90

    Thanks for the article! It made me think about my future because I was thinking on opening my own business when I get out of school! I always try to envision what will help me financially to start up! I agree with you 100% that making money should be up on the priorities!

  • Branden Unger

    I agree with this post. I can see how having cash is vital to any business venture as starting up will have its setbacks and a steady income is going to be a necessity in order to sustain the venture instead of just jumping right into it.

  • Brian Tanudjaja

    Good article! I agree that cash is king for any types of business. For the good running, survival and success of a business, proper cash flow management is important. A business that keeps getting a negative cash flow and take a long time to break even will not survive long. The 4 tips that were given was very helpful. Thanks for the article!

  • http://www.linkedin.com/profile/view?id=254641687&trk=hb_tab_pro_top Taryn Loo

    Having a positive cash flow should be every companies goal. It’s necessary to keep the business alive. I like the quote, “getting to break even should be your social venture’s most immediate mission,” because that’s the first step to achieving a positive cash flow. Thank you for telling it like it is and not sugar coating the truth, we are all obsessed about making money!

  • Jessica Andrew

    Thank you for sharing this article! I agree with what you are trying to say in the article. I agree that cash is the most important thing in starting your business. I have heard of people saving money in jars to start their own business. You need lots of money in order for your company or business to be successful. Along with cash, you need to have a plan which is also very important. If you don’t have a plan, your business won’t be very successful. My question for you is couldn’t people use this information in everyday life and not just entrepreneurs?

  • chrinsmas

    Thanks for the article. Yes, it is always good to know what the problems are, then prioritize them. At the beginning stage, you probably don’t need spend every single expense to start business, but utilize the one available for free. At the end, it’s all about the cutting initial costs thoroughly.

  • Tyler Steinmetz

    Thanks for sharing this article and sharing your thoughts on this subject. I agree with you completely about how important money is to starting a business and how reliant you need to be on money. I hate the statement that, “Money keeps the world turning,” but in the case of starting up a business, this can’t be any more true. The four things that you stated that we must do to start up a business is great. Not only is it insightful, but it really speaks the truth to how hard it is to start a business. I really enjoyed reading this article and I want to know more about your career with UNICEF and how this article ties into how you have been so successful with your career.

  • Jen McKiernan

    Thank you for writing this article. I agree that making money has to be a clear goal from the beginning of opening a business. The four tips you supplied are very helpful. If you don’t keep them in mind then your business will not have a good chance at succeeding very long. How long does it usually take after starting off before you can see if your business with succeed or fail in terms of money?

  • awatwa

    I remember all of my finance professors said that “cash is the king”, and especially for start ups. No matter how innovative the business idea is, the “vehicle” will not run without cash to burn. Hence, like we always calculate the mileage per gallon for our ride, business owners should always have a clue about how much cash the company will burn, and for how long.

  • cynthiapryor

    I, also, had all of my business professors drill the same motto, “Cash is King”. In the higher level classes, we work on putting business together and easily spend the most time on financials or how a new launch will affect financials. We continually ask, is this actually feasible? Without cash, the social business go under very quickly because of the limited sources of income.

  • cordierm

    Wow i didn’t know that cash flow was so important to non-profit organizations. It’s really interesting that you have to be so concentrated on breaking even so quickly

  • John Darrow

    Prioritizing cash flow and being successful financially I feel is at least the part of the mission for all organizations. I think this is proven every time a non profit hosts an event that attracts an abundance of spectators or supporters. “Money makes the world go around” was a quote once said to me and as much as it bothered me, in most cases I found it to be true while intentions remained irrelevant. In the world we live in it’s hard to accomplish anything let alone be heard without funds that are managed correctly and applied efficiently. I agree with this 100 percent and thank you for an insight into a different perspective.

  • LaurenSE

    I like that the quote above was mentioned, and as much as I didn’t like to hear it either, I found it to be quite true, “money makes the world go around”. It is true, today it is hard to accomplish many of the things we want and need without prioritizing the cash flow. You won’t get too far with a dysfunctional financial situation. I also like the list of what you need that was mentioned in the article, that is incredibly helpful and put in a very simple organized way.

  • kabbasuf

    After all, money is everything. One can have the best ideas, but they all need cash in order to grow. The trick I think is finding people (with money), who believe in what your vision is. Once this has been achieved, the going should get much easier from that point on.

  • layj

    I think this might be hard to do especially for startups. It is true cash matters more if we’re trying to do good. But for new businesses, even to get to the break even point and hit the ground running is not an easy thing. That’s why there are so many startups that went out of business in a very short time. Trying to do good should be in one of the mission and vision of the company, but the best way to achieve it is by knowing and understanding your cash flow, and also a good projection of how your business is going to look like.

  • Liemd

    Maintaining cash flow is really important for start-up. If they do not have a strong foundation of money to back up their business, eventually it might fail. Moreover, if the economy is down, start-ups will suffer even more. And, start-ups main focus is definitely not about maximizing profit yet. They should think of stabilizing their finances and performance initially.

  • Haley Horn

    Can this be true for paying back your student loans as a startup? I have created a seperate account that I have been putting away to pay back my student loans. All I do is save save save. Thanks for sharing.

  • thangha

    A start up business should clearly know their cash flows. Getting into a break even point is not that easy when there are so many other costs will raise along the way. A good supply of cash to back up your business is necessary.

  • Jessica Walker

    I feel that managing money is a large issue in our world today. All everyone thinks is spend, spend, spend. Personally, I have always found myself managing my money with a close eye. I find it less stressful on myself to be able to put into perspective, what I can spend now, what I can spend my money on later and how much I need to save. I think that managing money can help solve a lot of problems for a lot of people, because they don’t think twice about what they’re spending on, and then they’re stressing later on that they spend too much. When you have it planned out how much you are capable of spending, it makes it that much more fun to spend it knowing you’re in the clear. Do you have certain techniques of managing your money?

  • Anthony Urbanski

    You have to spend money to make money, but try not to spend to much. I understand that making money should be on your high list of goals, our world revolves around it. If you are not successfully financially chances are you are strung out trying to reach success. Are there any ways to deal with the struggle to make a profit.

  • Brittney Glende

    It is highly important that you have a plan in place when you are making money. Our world and life revolves around money and what you plan on doing with it financially. Being a college student my plan with making money right now is to save as much as I can and only spend when need be. I have learned throughout the years on how important money is and that if you do not handle it properly you will find yourself struggling which will cause a lot of stress on your life. I like how you say “Making money better be high up on a very short list of priorities for your social venture” Thank you for writing this article, its nice to see that there are others out there just like me.

  • Jessica Mendoza

    Our world is revolved around money. So, I do think it should be high on our priority list, but I think learning how to maintain it should be even higher. This is a big issue with our society today. All everyone want to is spend all there money on materilisitc things, even though they know that they have more important things to pay for. Sense I have moved into my own apartment, I have started to learn how to maintain my money fairly well. Knowing that I have bills to pay for, I have to know how to maintain my money so that I have money for them, and others things like groceries. I know this probably isn’t a comparison to starting a business, but it is hard for my to relate to that sense that is not something I particularly plan on doing. Managing money is very important, and could help a lot of people in this world if they know how to do it correctly- from managing money in our every day likes, or to start a business, managing our money should be very high on our priority list. Thank you for this article! I was wondering if there are any special techniques you use to manage money? I always love learning new ways that can help me manage mine.

    -Jessica Mendoza

  • katie bartlein

    This post relates to the old saying “You have to spend money to make money” which is very important. When trying to start up your own business it is about the amount of time and money spent along with plain old luck. Many might disagree that luck has anything to do with it but in order to be successful everything has to click. Along with luck the business needs cash to back up the plan and enough time to make everything work.

  • BartuchGR11

    I did enjoy this post because I do think this post will be helpful in the lives of ourselves and others. There are people all around starting up their own business because they cant find a job which is a great idea. However you have to think how to best manage your money without going bankrupt. I do agree with the couple of tips given in the post. I think the first most important tip is figuring out how much money you have to spend. The second most important is figuring out how the business is going to break even with all the money just spent.

  • Isaac Sawatzky

    It seems frustrating that the world and people trying to make it better are limited so greatly by funding. If the system were situated in a more advantageous way for people trying to help it may be a different world. Perhaps the priority greater than money is helping people. The trick would be getting the world as a whole to buy into this. But, given that this will likely never be the first priority of the world it follows that the groups and people trying to make a difference have to do their best to be successful in the finically driven environment that they find themselves in.

  • schrammjm26

    I agree and I disagree. As the post stated you should plan out how much you will have to invest and what your budget will be in order to meet your goal, however some of the best companies and ideas never see the market because they don’t have the capital to make it here. When this is the case sometimes your goal has to modified in order to meet your financial needs. That’s not by any means saying that you can’t re-modify your goal back to the original goal once you are on your feet and established, but if you don’t establish your foundation your goal will never be met. Money comes first.

  • Alyssa Borgrud

    I thought this was a great post. Too often businesses that are starting off put so much money in right away but then are not successful. There is a fine line between something you need for a business and something you want. Although it does take money to make money, you still do need to be conservative on how much you spend. Do you think that small businesses spend too much on modern technology and luxuries right up front? Although these are nice things to have, they aren’t exactly necessary.

  • Leahrebout

    Great advice to follow, thank you for sharing! In order to have a successful business you need to be completely aware of the amount of money you are actually in possession of and know how to be smart with it. These are great steps to follow to make sure to not end up in trouble with money. What do you think are the most important things to make sure you obtain with the money you have up front before looking into other items?

  • kristinwagner32

    I would agree with this because so many inexperience entrepreneurs worry about making a profit in the first year. But it takes time along with anything for that matter in order to be successful. I think people need to focus more on breaking even is a great thing; of course making a profit is even better but first starting off breaking even is what they should shoot for. So I completely agree with this post and article! A lot of individuals try to claim money is not everything; well they probably are the ones who can just be satisfied with anything. Thanks for the blog Rajesh!

  • Keeli Gilbert

    I must agree with you in the sense that money is great, but only if it’s for good. I totally agree with that. I love working with kids, so I would volunteer my time and do that for the rest of my life, but I can’t. I need something. My goal is to help everyone I can, living comfortably off the least I can because it isn’t about me, it is about the kids and adults and patrons that I want to work with. As a fitness instructor, we have to focus on the patron because they are coming to us for a reason, they want to change their lifestyle or stay fit. I am all for that, let me join and help you stay that way while I am creating a healthy lifestyle choice of my own!

  • mollymorrisey

    I agree that focusing on break even is most important for social enterprises in the short term. You need to be able to sustain your spending to be able to continue doing good for others through your social enterprise.

  • Amanda Laatsch ?

    I think this article is great for any person to read. We all
    have things in our lives that we could use this information on. This could be
    beneficial for someone starting up their own business, starting up a family, or
    even just starting up their lives after college. I think it would benefit a
    number of people tremendously if they just took the time to read what this
    article has to say. My question for you is what other aspects of life could you
    apply this strategy to?

  • Kobajr18

    Thank you for such a great article. “Making money better be very high up on a very short list of priorities for your social venture.” I think this says it all. You need to be making money or breaking even as soon as possible not just in social entrepreneurship but in any form of entrepreneurship.

  • nguyenb7

    Thanks for your article. Great insights. I know that break-even analysis is very essential in social entrepreneurship but have no idea it would be this important. And your success in developed a $400 million partnership portfolio for UNICEF USA is very impressive. Again, thank you.

  • susantok

    I agree with this post. I also feel that our main goal in making business is making profit even when you are a non-profit organization. It is because when we made profit, we will earn something such as cash to spend or even help our mission in making the non-profit organization

  • milburnkatie

    The reality of starting a social venture is that you are going to have to find a way to make money, but most people do not think about this. I am happy you wrote this because many people that tune in to this website probably have ideas about social ventures they would like to start. It is hard to think about making a profit when it is not your number one goal, but if it is not number one it definitely needs to be a close second.

  • Stephen Chandra Owen

    I agree with the author of the post. I think all form of business, profit or non-profit should focus on making profit. It is because when we did not have profit, we can not survive in the market and we will not be able to help others. Thank you for sharing this post.

  • hanj5

    This article is a great reminder that even social entrepreneurs need to make sure that their companies break even if it isn’t important to them.

  • jsuuu

    This is a really great point. Organization cannot go on if it is not making profit, they cannot succeed without money support.

  • Hairong Zheng

    Getting break even, at least in a few years after starting up, is important for all starting up business because it has the same meaning of surviving. I agree that business owners should put this on their list, and as stated in this post, business owners have to understand what they are doing and who they are serving; also, it is necessary for them to have a clear budget and plan.

  • nguye107

    Thanks for the article and great tips. A company with high revenue doesn’t mean that it’s making profits. When it comes to managing cash flow, it’s important to be careful with costs and profit margin.

  • Alivia Holman

    Thank you for sharing this article. I agree
    with the author because you have all these ideas to make a difference but you
    need to do research and establish your mission statement. Without a clear
    understanding of the pros and cons to see if your money will have a positive
    flow or a negative flow this way you are able to see the outcome. I think this
    article is great for anyone who is going to startup a business or project, like
    the author said making money doesn’t have to be for your own personal gain.

  • Alexanderia Horton

    I have to agree! Too often a social venture profit believes it should not be a making a profit but what they fail to realize is that the more money you make, the more you can put towards your cause.

  • duongh1

    I think what the article said is true. For start-ups, managing cash flow should be more important than making profits. Without cash, they cannot pay the bills and fund their future operations.

  • masterdan55

    Thank you for this article. So many people think earning money has to be just for them. Like you said in the article, you can earn money for other reasons. By understanding where your money is going and if it is going to be effective towards your goal is key to learn.

  • Drew Cox

    Thanks for the article Rajesh. I like your ideas about managing cash flow. Although making a large profit is always great managing the cash helps in the long run. Cash is needed for more than just wants but also needs such as bills and necessities to stay afloat.

  • Caitlin Donohue

    Thank you for this article! It’s great advice to not go burning through cash, like other companies. I couldn’t agree more with that. Have you learned by experience it’s best to break even first? Is this something you did yourself?

  • laurenkraft

    Thank you for this post! This article gave some great advice about money. I definitely agree with trying not to burn through cash that you don’t have and to use the resources you have at hand. Have you personally been through something like this, have you made the mistake of burning through cash you didn’t have in order to get something done?

  • reuhl42

    Thank you for this article! These days its hard not to burn through money like its nothing. It’s a hard thing to do, but once you get a hang of it it’s much easier to save money. There are also many things that may pop up that costs a lot of money which means you have to spend the “extra” cash plus maybe some more depending on how major it is. One question that I have is if you do have something that pops up that costs a lot more money than you expected what can you do to help out your money situation?

  • kalscheuar30

    I think one of the best parts of this article is the quote about breaking even should be the most immediate mission. It’s easy to think ahead and focus on the money to be made in the future. I also like this article because it acknowledges all the money it takes to get things started, which is easy to forget while dreaming of the money you can make. Did you learn from personal experience or from peers?

  • PKroening

    Thanks for this article! There was some excellent advice given in this article. The thing I agree with the most is not burning through money that you don’t even have. I think that’s one of the biggest problems right now. Do you think businesses are spending too much money up front on things that might not be as necessary at the start up of a business?

  • Rebekkah Houda

    This article is great! Everyone is always saying how money isn’t everything, but this article is true you have to have money especially as a start up. Money might not be the most important, but this is right it needs to be up there on a list pretty high up there. Do you have any good techniques for saving money or is it kind of an individual basis? Thank you very much for this article it was very informative.

  • Brandon

    Thanks for this article. Money is key to our lives.I like the excellent advice given in this article. Can’t burn money on things we don’t need.

  • Tim Rutkowski

    Another great article from you, in life money talks, the more you have the more things you can get in life. Everyone has a price, if you have the money and are willing to spend it, who’s going to stop you? I’m curious about how much of your own that comes straight from your pocket do you put into the UNICEF funding to help others?

  • pinsolera

    Absolutely thank you for this article. I am trying to start up my own business and I’ll be honest, sometimes breaking even every month is tough at times. I also believe and agree with trying to do good while making money. I firmly believe that when people try to do good for others while trying to make money as well, they have more purpose to make money and good things will come for them eventually. For anyone like me trying to start up a business or upstarting a stagnant business, or even for those who need more advice, this is a great article to read. Thank you again.

  • ghilonipt09

    Thanks for writing this article. I think doing good is making money but not all the time because if you effect someones life in a positive way you are able to do something “good”. Overall in the end you will do good and make money by doing the simplest of things, it just takes time. A lot of people burn money on things they do not need it’s impulsive buying.

  • jrmsmlbg

    It makes sense and in honesty I was thinking it was the other way around where social entrepreneurs didn’t have to worry as much about funding as profit seeking entrepreneurs but it makes sense that not as many people are willing to fund you and there’s not as much room to make changes. So breaking even definitely needs to be on that short list of priorities.

  • Kyle Schiedemeyer

    Great article! I believe that money does not make or break a man, but it does make or break a business. The only reason anybody starts their own business is to make money. This is helpful to me in the way that I hate having to spend money to make money, but in today’s world it is the only way to do it. This article just helped put it into perspective not to spend too much money and make less. If I could ask Rajesh Anandan a question it would be, what opened your eyes to realize that there needs to be a cut off line in terms of money while starting up a business?

  • jkailing

    I think that this article is good for college-aged
    people. Even though they don’t have to
    create budgets for them to start and maintain a business, they have to create
    monthly budgets to know how much money they have and how much money they are
    spending. A college student has to be able to know how much money they make
    each month and what all their monthly expenses are so that they don’t go into debt.
    I feel as though a lot of college
    students are really bad at budgeting their money and that’s why they run out of
    it so fast. I think that all college students should read this article and
    start learning how to budget their money.

  • Luke Drumel

    A very informative article, I loved how you get right to point with how much cash you have to burn reasonable and abolishing your immediate mission into getting a break. It is undeniable that Facebook is acquiring anything in its path.

  • lshortreed

    Some of us college students know how to budget and save money. we think responsibly with our money. But you’re correct every college student should read this.

  • vitalecm03

    I completely agree with you on this! Coming from a college student, I do have a hard time creating a budget for the things I have to pay bills for. I have good days and bad days but when it comes down to it I know that for the things I have bills to pay for are the most important things I want to keep in my life, other wise I wouldn’t have them to begin with. Its been a long struggle but I continue to manage my money every day and I keep telling myself to prioritize. Thank you!

  • KevinThomson32

    Great article. I like how you made it very simple and explained thoroughly what to do. People often forget what their immediate mission is and often lose sight of that. If they just sat down and really thought about what they wanted I believe they would get there a lot sooner.

  • Zach Perkins

    It’s all about selection. We must choose what is important for us to spend on. In doing this, we will also have more motivation realizing the greater good. Choosing to spend on the right things will do us wonders in achieving personal goals and making a difference.

  • Joseph

    I agree with you Zach. Its all about what we find that is important. If we spend money on what is important to us e.g school. You’re just investing in yourself and that is the smartest investment you can make.

  • Kendra Larson

    This was a nice article. Short, informational and to the point. It is so important to figure out what you should be spending your money on. You need to know the difference between your wants and needs. The next time you go shopping and you see that new IPod touch, you need to ask the question, do I really need it? or do I just want it? When we see the difference between wants and needs, we start to use money the smart way and it will be beneficial in the long run. Thank you for sharing this article.

  • Tammy Hartmann

    Thank you, Tajesh, for an informative article. You mentioned in the article, “Want to not be obsessed about making money? Too bad.” Another quote: “The key is making more money is to make things that are more valuable to more people.” This made full sense. Do you believe in the adage, “Do what you love and money will come”?

  • masterdan55

    I agree with you! You should always spend on things you deem important! In doing so you ultimately make the right choices. Your personal goals matter.

  • Tim Rutkowski

    I love how to the point this article was Rajesh. From reading some of your articles you show a sense of a great mentor. This article targets the ways the three main goals that you need to accomplish.