Winding down the last third of Fledge, my conscious company accelerator, the inevitable topic on the mind of all the fledglings is funding. Who will fund their startups? Where can they meet these people?

Given Fledge is not a typical tech accelerator, but instead a program focused on socially and environmentally conscious companies, the answer is complicated. Fundamentally, there is a lot fewer investors and a lot less money seeking conscious startups vs. the next Facebook.

Over 500,000 new companies get created in the U.S. each year. At most six percent of these receive Angel or VC funding. Tweet This Quote

As part of the curriculum, I teach from one of my books, “The realities of funding a startup.” Within this topic, I pull out the statistics from the U.S. SBA and Kauffman Institute. Over 500,000 new companies get created in the U.S. each year. At most six percent of these receive Angel or VC funding. On average, less than $20,000 gets spent starting these startups.

That isn’t anything like the stories we read in The New York Times or Wall Street Journal or TechCrunch or elsewhere. Those stories are all about the billions being invested in the latest unicorn.

All of which makes articles like Enough Money To Start a Company? refreshing. The quick gist, that even some of the biggest name companies on the planet started with little to no funding.

enough-money-to-start-infographic

HP and Dell each started on $1,000 or less. Whole Foods, just $45,000. Under Armor ($60,000) and Spanx ($10,000). It is possible to create a multi-billion dollar business without following the path featured in the typical startup stories. It is possible to make it to an IPO without raising hundreds of millions of dollars from VCs and private equity funds.

If you push your business plan hard enough, you can often find a way to launch on less funding, in less time, with less risk. Tweet This Quote

It’s just a shame such stories are not considered news, as entrepreneur after entrepreneur expects that their idea is so great that they’ll have no problem finding investors. The simple truth and real world reality is raising money is far harder and takes much longer than they expect.

The good news is that if you push your business plan hard enough, you can often find a way to launch on less funding, in less time, with less risk. Finding that path is the biggest value programs like Fledge provide.


This originally appeared on Luni’s blog.

Michael Luni Libes

Author Michael Luni Libes

Luni is a 25+ year serial entrepreneur, (co)founder of six companies. His latest startups are Fledge, the conscious company accelerator, where he helps new entrepreneurs from around the world navigate the complexities between idea and customer revenues, and investorflow.org, an online service connecting impact investors. In addition, Luni is Entrepreneur in Residence and Entrepreneurship Instructor at Presidio Graduate School and an Entrepreneur in Residence Emeritus at the University of Washington’s CoMotion, the center for innovation and impact. Luni is author of The Next Step series of books, guiding entrepreneurs from idea to startup and The Pinchot Impact Index, a way to measure, compare, and aggregate impact.

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